There’s a boat full of divers and one PADI instructor, one NAUI instructor and one SSI instructor. The boat starts to sink. The NAUI instructor says, “Everybody get your BCD on, inflate it and we’ll wait for a rescue.” The SSI instructor says, “Everybody gear up, we’ll go for a dive, then surface and wait…
Last week, Apple announced their upcoming iPad and Des was first on the scene to discuss the implications of the iPad for the SCUBA professionals among us. Although I am seeing more and more potential uses for the iPad as the days go by, there are 4 reasons why I won’t be using one for…
I had a great opportunity fall into my lap a couple of days ago. A local, avid diver contacted me to let me know that he would be travelling to Ft. Myers, Florida this weekend for work, but would be free either Friday afternoon or Monday evening. He was interested in going into a dive…
This has been a topic I wanted to tackle for a while now, and an email from Penni yesterday finally turned up the heat to get it out to all of you. Mobile Web Usage Growth Let’s take a look at some numbers: According to Opera, just one of several mobile web browser providers, from…
I’ve updated the OPML file for the master list of SCUBA blogs. Thank you all for your submissions. If you want to get in on the next round, help me build a list of SCUBA blogs. One important note: I’m looking for real blogs. Twitter accounts and Facebook Pages, although they have RSS feeds, are…
In a timely series of events, someone contacted me asking if they should allow comments on their new SCUBA blog on the same day my friend Aaron over at Social Photo Talk wrote an article discussing being social on blogs and Twitter. Humans are social creatures and, now that a variety of tools are readily available, they…
I’ve been contacted by a few people looking for guidance in the online SCUBA marketing. Some have started running with the advice I’ve provided, others ask question after question. Although there is nothing wrong with asking questions, at some point you start to suffer from “analysis paralysis” – the inability to do anything until you…
I’ve mentioned the concept of having a SCUBA blog regardless of your place in the SCUBA industry several times before. Heck, even the Voice of Google recommends using a WordPress blog. I’ve asked for your SCUBA blogs and have subscribed to each one. I’m going to dive more in-depth into blogging in the coming weeks…
In homage to 7 minute abs of There’s Something About Mary fame (if you haven’t seen it, there’s a video clip at the bottom, NSFW at the very end), I’m taking the 15 Minute Marketing Idea from the PADI Instructor News site and sharing a couple more ideas regarding QR codes, specifically their usage with…
Just out of my own curiosity, how many people did you certify last year? Please use your personal numbers, not for your entire dive center (that poll will come later) or certification agency. [polldaddy poll=2517735]