Marketing

Digital Sharecropping is Still Bad

Stop wasting time generating content that could benefit your business by digital sharecropping on another platform. Learn what “digital sharecropping” is, why it’s a complete waste of time, and how to build a better strategy without it.

What's Your Marketing Budget?

If you’re considering outsourcing web design, search engine optimization, content creation, email marketing, or social media marketing, packages and pricing can be overwhelming. We create custom packages that fit into your marketing budget, but you need to understand what your budget is first.

Who Dropped The Ball?

hunger games catching fire wetsuit

Why is it so hard to find a Hunger Games: Catching Fire wetsuit on the internet? Why didn’t a single manufacturer get in on this publicity? Every DEMA 2020 Vision session goes over how we wish there was more pop culture exposure for diving, how was this simple tie-in missed?

Dive Industry Inbound Marketing for 2013

Content marketing is getting more difficult and expensive, so it’s time to get your strategy in place. Learn (again) about the importance of content for your online marketing efforts.

The Power of Distinctive Specialties

Sleazy Distinctive Specialty Instructor

Distinctive specialties have the power to make better divers and bring in extra income for a dive center, but also to promote some negative connotations within the diving industry.

Plans for 2013

2013 is going to be a big year for me in the world of social media marketing in the diving and outdoor industries. Come learn my plans.

Happy Holidays!

Smart Automation

Careful planning of your social media activities, including appropriate automation, will help your dive business survive the holiday season.