Social Media

Digital Sharecropping is Still Bad

Stop wasting time generating content that could benefit your business by digital sharecropping on another platform. Learn what “digital sharecropping” is, why it’s a complete waste of time, and how to build a better strategy without it.

Feel, Felt, Found Your Way to Social Media Success

Help customers through negative social media feedback or complaints using the Feel, Felt, Found framework. Understand what consumers are really trying to accomplish when they complain online and how to turn a negative into a positive.

The Social Media Revolution

What are they pointing at?

The latest video from Socialnomics shares statistics of social media, but drives home the main point: The ROI of social media is your business will still exist in 5 years

Does Silence Make You Uncomfortable?

Online SCUBA marketing can be time consuming and Twitter can be confusing (or appear pointless) to many, so there’s a natural tendency to automate your online marketing. A little goes a long way, so learn by example of what NOT to do.