Just out of my own curiosity, how many people did you certify last year? Please use your personal numbers, not for your entire dive center (that poll will come later) or certification agency.
[polldaddy poll=2517735]
At what point on the SCUBA food chain do people need to start connecting? As a SCUBA instructor, dive center or SCUBA certification agency, we encourage divers to find buddies to go diving with, but do we need even more connection, and if so, where? The Suunto Example Yesterday, I was discussing the beta version…
For a dive business in a highly competitive niche, online marketing is becoming more difficult and time consuming with each passing week.
What happens when you Google your SCUBA diving business? Is it good, bad or nonexistent? You want to be found, but you don’t want the results to be negative. The best way to stay on top of yourself or select terms is by using Google Alerts. It’s very easy to setup, just go to Google…
Some SCUBA business owners don’t know they need help with their marketing, come learn if you’re ignoring important parts of your strategy. You can do everything on your own, but where do you begin in identifying areas of need?
October is National Breast Cancer Awareness Month. If you know someone who has battled breast cancer or not, the numbers are startling: one in eight women (and one in a thousand men) will be diagnosed with breast cancer and of those, 23% will not survive. I am proud to say that several incredible women I…
(Sorry, I’m having some laptop difficulties, so I am doing video with distribution and blogging from my iPhone for the time being) The gist for those who don’t want to watch the video: Understand that green badges are press badges. People with press badges could potentially generate a much greater reach for your marketing efforts…