Industry News

DEMA Show 2012 Analysis

DEMA Show 2012 Las Vegas, NV

Will the 2012 DEMA Show be the booster shot the SCUBA diving industry needs? Will you be attending?

Maybe We're Still Drowning

Dive center sales numbers down November 2011 compared to November 2010, but year to date sales are in the black.

Spearboard Censorship Continued

Learn some lessons from how Spearboard chooses to censor their members who stand up for a company who isn’t a Spearboard sponsor. Lessons include reputation management, professional public conduct, response times, methods of communication and more.

DEMA Asks For Help (But Will They Accept It?)

The DEMA 2020 Vision Brainstorming Session in Long Beach, California was an opportunity for DEMA to learn from industry members. Only time will tell if they implement any of the ideas the groups presented.

DEMA Show 2010 Las Vegas Day 3

Sorry about the delay in finishing this series, the life of a professional Social Media Marketer goes a little nuts over the holidays. Plus I had some weird iPad issue that lost this article and the next one, so I’ve had to re-create from notes. Friday was probably the best day so far with several …

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DEMA Show 2010 Las Vegas Day 4

Sorry about the delay in finishing this series, the life of a professional Social Media Marketer goes a little nuts over the holidays. Plus I had some weird iPad issue that lost this article and the next one, so I’ve had to re-create from notes. The last day. Finally. I’ve been in this town far …

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DEMA Show 2010 Las Vegas Day 2

Another long day down, six seminars and an after party behind me. My feet are holding up great, my technology choices for this trip are working splendidly and I got two killer stickers for my water bottle (thanks Princeton Tec!) Some Things I Liked PADI has revamped and expanded their rebreather training which looks pretty …

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