What Are You Struggling With?

SCUBA Equipment Manufacturers: What Are YOU Doing to Reach Non-Divers?

I hope we can all admit that marketing to existing SCUBA diving individuals is low hanging fruit. SCUBA diving stores and independent SCUBA instructors are constanty working to find non-divers, but why aren’t the manufacturers doing anything? Where Has Cross Promotion Gone? I remember years ago being told one of the benefits of DEMA and…

4 Reasons the iPad Isn’t Ideal for SCUBA Instruction

Last week, Apple announced their upcoming iPad and Des was first on the scene to discuss the implications of the iPad for the SCUBA professionals among us. Although I am seeing more and more potential uses for the iPad as the days go by, there are 4 reasons why I won’t be using one for…

Quick Tip: Read Your Content

Proofreading your SCUBA blog content doesn’t stop once you publish it. It’s vitally important to know it looks professional via every distribution tool you are using to promote your SCUBA business.

What Is a Browser?

To many of you, this may come across as a pointless question. However, in an admittedly unscientific poll by Google, only 8 percent of people could accurately explain what a web browser actually is. So Google has created a web site that explains what a browser is and how to optimize the one you’re using….

Buttons Buttons Everywhere

There’s a ton of new buttons available across several social networks, including the new Google +1 and we’ve already gone through the headache of adding them to several sites. See what we’ve done and why (aside from being crazy).

Guest Posting for Fun and Profit (Or Not)

Guest posting is a popular technique for search engine optimization, but many site owners are selling a false bill of goods. Understand the ins and outs.

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