What Are You Struggling With?
What’s going on? What are you having problems with? Is it Facebook Pages, Twitter, LinkedIn, your web site, your email newsletter or something else?
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Friday Fun Dive: The Importance of Purpose
Understanding the true purpose of a SCUBA course is more than understanding certification requirements. Teach with a purpose and your students will benefit.
Don’t Fear Comments on Your SCUBA Blog
In a timely series of events, someone contacted me asking if they should allow comments on their new SCUBA blog on the same day my friend Aaron over at Social Photo Talk wrote an article discussing being social on blogs and Twitter. Humans are social creatures and, now that a variety of tools are readily available, they…
How many people did you certify last year?
Just out of my own curiosity, how many people did you certify last year? Please use your personal numbers, not for your entire dive center (that poll will come later) or certification agency. [polldaddy poll=2517735]
SCUBA Dorks Unite! Press Release Edition
Two new press releases in the SCUBA industry show instructor jobs expected to increase & PADI hiring a new marketing firm (& sensationalism)
Ft Myers, Florida SCUBA Marketing Case Study
I had a great opportunity fall into my lap a couple of days ago. A local, avid diver contacted me to let me know that he would be travelling to Ft. Myers, Florida this weekend for work, but would be free either Friday afternoon or Monday evening. He was interested in going into a dive…
SCUBA Email Marketing: Get Your Message Out
So far, we’ve looked at why we should be using email marketing, how to collect addresses and generating content, now we need to look at how to get your message out to your SCUBA customers.