What Are You Struggling With?
What’s going on? What are you having problems with? Is it Facebook Pages, Twitter, LinkedIn, your web site, your email newsletter or something else?
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SCUBA Email Marketing Gone Wrong
Email marketing, when done correctly, can be one of the largest returns on investment for your SCUBA business. When done wrong, it can make you look unprofessional and place you in gray areas of the US Federal CAN SPAM Act. Continue reading for two examples of great email newsletters that make a couple of minor mistakes.
Building value through continuing education
It’s no wonder PADI places such an emphasis on continuing education ratios for their Course Director Training Course: it is one of your best returns on investment while making your divers exceptionally strong. Loss Leaders In my experience, I saw myself and other new Open Water SCUBA Instructors come out of their Instructor Examination to…
SCUBA Marketing Goals for 2010
Following up on yesterday’s post reflecting on 2009, it’s time to share my goals for 2010. By sharing with you, I hope to stay accountable and on track. SCUBA Marketing Goals Determine if it’s “twenty-ten” or “two thousand ten” 😀 Write at least 150 articles Create 3 brief “how-to” guides on internet marketing for SCUBA…
Attracting the next generation of divers
Our industry is old and getting older. That’s not a good thing. According to DEMA’s Annual Activity Report (PDF link, stats on p. 37), the average age of SCUBA divers in the US is 45 years old. Several people at the DEMA show explained that age actually goes up every year, showing that our industry…