What Are You Struggling With?
What’s going on? What are you having problems with? Is it Facebook Pages, Twitter, LinkedIn, your web site, your email newsletter or something else?
What’s going on? What are you having problems with? Is it Facebook Pages, Twitter, LinkedIn, your web site, your email newsletter or something else?
An incredible video of a freediver “BASE Jumping” into a blue hole. Although the video is an artistic work of fiction, it’s incredible to watch.
In a timely series of events, someone contacted me asking if they should allow comments on their new SCUBA blog on the same day my friend Aaron over at Social Photo Talk wrote an article discussing being social on blogs and Twitter. Humans are social creatures and, now that a variety of tools are readily available, they…
In case you weren’t aware, I love internet marketing. It’s inexpensive, relatively easy and allows you to reach a almost limitless amount SCUBA diving customers. Like knowing to take off your snorkel on a manta night dive, you must be aware of your surroundings to be most effective with your SCUBA marketing. I was recently…
No, I didn’t just spill my alphabet soup on the keyboard. I’m talking about Return On Investment (ROI) of Social Media Marketing (SM). All SCUBA Marketing Must Be Quantifiable I agree completely. It’s my finance degree coming out. So go ahead and tell me how many customers your phone line has brought in. How many…
Regardless of your stance on their politics and mission, the Sea Shepherds are running their operation with the one thing many dive centers I’ve visited lack: passion. If you are a SCUBA instructor or dive shop owner who is holding on to your “business” just because you love to dive please stop. If you are…
Sites that rank on page one for search results take home 91.5% of all traffic. Over many keywords, this can be thousands of dollars gained (or lost). Where do you rank in the search engine results for your high-value keywords?