Extra! Extra! Read All About It!

Extra! Extra! Read All About It!

I’m stepping out of the direct-help side of the site, but have a great resource for you to get one-on-one help with any online marketing.

What I Do: Data Analysis

What I Do: Data Analysis

Is Facebook, Twitter, Search Engine Optimization or something else more important for your dive center? Learn some data analysis to find the answers and focus your efforts.

Changes: Part 2

Changes: Part 2

Yeah, the look and feel is different. More on that in Changes: Part 19 😉 I seriously hope there isn’t a Part 19, but that’s the way it feels some days. Things Need to Change We’ve got veterans who proclaim to be internet pro’s who have 20 Twitter accounts retweeting themselves all day. We’ve got…

Changes: Part 1

While it may be a month behind normal people, it’s never too late to evaluate and set resolutions!

Can You Get Air Fills Online?

If this is your only argument as to why people should buy from your local dive center, you need to re-evaluate your business model. If the only value you bring to the diving industry is that you can fill tanks, you need to realize that compressors are relatively cheap compared to the overhead of opening…

Maybe We're Still Drowning

Maybe We're Still Drowning

Dive center sales numbers down November 2011 compared to November 2010, but year to date sales are in the black.

PADI Rebreather Clip Leaves More Questions Than Answers

PADI Rebreather Clip Leaves More Questions Than Answers

The video below has been making the rounds in the last few days. While I’m personally excited to see the new rebreather programs (big shock, Nick likes technology), this video is a little perplexing. The title and video itself suggest it’s a clip from something, but what? The instructional video or just marketing material? Who…