8 Months Per Year of Customer Abandonment
If your favorite restaurant had random hours and spotty service 8 months of the year, would you keep going back? Why is it okay to do this to divers?
Independent Professionals, A Cross-Country Move, and More
Independent dive pros, we’ve launched a new program to help you with gear purchases! Also: I moved to Florida, dealt with allergies, & hurt my shoulder. Find out all the not-so-gory details by reading this post!
Welcome to 2015
Read on to see what’s in store to help you market your business in 2015.
Digital Sharecropping is Still Bad
Stop wasting time generating content that could benefit your business by digital sharecropping on another platform. Learn what “digital sharecropping” is, why it’s a complete waste of time, and how to build a better strategy without it.
I'll Be Your Buddy
If you need help, in diving, in your dive business, or in life, I’ll be your buddy.
What's Your Marketing Budget?
If you’re considering outsourcing web design, search engine optimization, content creation, email marketing, or social media marketing, packages and pricing can be overwhelming. We create custom packages that fit into your marketing budget, but you need to understand what your budget is first.
Time to Revise Your Dive Center Search Engine Optimization Strategy
Backlinks are harder to get (in favor of Likes, Tweets and +1’s) & they’re becoming less valuable. Time to update your strategy.
Introducing Clint & Jason
Jason Pecknold & Clint Seeley bring their dive industry marketing expertise to the New SCUBA Marketing team, come meet the new guys!
Feel, Felt, Found Your Way to Social Media Success
Help customers through negative social media feedback or complaints using the Feel, Felt, Found framework. Understand what consumers are really trying to accomplish when they complain online and how to turn a negative into a positive.
Looking Back at 2013 & Forward to 2014
I take a brief look back at the goals I had set for myself for 2013 and set goals for 2014. Sharing our goals helps to keep us accountable, here are mine. Did you hit your 2013 goals? What goals do you have for 2014?