I have to thank my good friend Eric Thornton for sharing this fun site with me. I was still sleeping and wouldn’t see Godin’s post for several more hours 🙂
Cross Promotion
Something I’ve been wishing for (and asked Tom Ingram about) is more cross promotion outside our industry. Looking back at these vintage SCUBA ads, we can see some strange cross-promotions involving SCUBA. Vintage SCUBA can also help us realize that we have come a long way, but at the same time, not much has changed. Here are a few vintage SCUBA ads I like.
Random Associations
Big Names
Cars
This category seems so obvious to me, I would like to see SCUBA equipment in car ads far more often!
Is Facebook, Twitter, Search Engine Optimization or something else more important for your dive center? Learn some data analysis to find the answers and focus your efforts.
To fully optimize your use of social media, you have to look at it as a funnel. The large, open end of the funnel is your social media presence. It is your job to drive traffic from all of those sources into the small end of the funnel. That small end of the funnel can be a class, a product or a group of products. The bigger the large end of the funnel, the more traffic you can drive your way. In other words, the more social media accounts you have, the larger your funnel.
I take a brief look back at the goals I had set for myself for 2013 and set goals for 2014. Sharing our goals helps to keep us accountable, here are mine. Did you hit your 2013 goals? What goals do you have for 2014?
I’ve mentioned the concept of having a SCUBA blog regardless of your place in the SCUBA industry several times before. Heck, even the Voice of Google recommends using a WordPress blog. I’ve asked for your SCUBA blogs and have subscribed to each one. I’m going to dive more in-depth into blogging in the coming weeks…
I’ve been browsing far too many SCUBA store web sites lately. They all look like they were designed for Prodigy and Compuserve and haven’t been updated since. Ever Heard of the Internet? It’s a place where more and more consumers are going to find businesses, book trips, buy things and engage. Designing a professional SCUBA web site…