I have to thank my good friend Eric Thornton for sharing this fun site with me. I was still sleeping and wouldn’t see Godin’s post for several more hours 🙂
Cross Promotion
Something I’ve been wishing for (and asked Tom Ingram about) is more cross promotion outside our industry. Looking back at these vintage SCUBA ads, we can see some strange cross-promotions involving SCUBA. Vintage SCUBA can also help us realize that we have come a long way, but at the same time, not much has changed. Here are a few vintage SCUBA ads I like.
Random Associations
The "Shark Killing Gun" can't kill that tire...Of course, wedding dresses and SCUBA, it all makes so much sense
Big Names
This was the only certification agency ad I sawUh oh, a Delta Airlines ad featuring only one tour company, somebody better start complaining about DEMA 🙂
Cars
This category seems so obvious to me, I would like to see SCUBA equipment in car ads far more often!
The way they're posing with the car, they sure look proud of itAll I can say is $2545 for a car? I thought technology was supposed to make things less expensive?Cute girls, convertibles, Italy - it just screams SCUBADid Chrysler really have a bad name back then too?
Change is Bad
It's good to see Ikelite hasn't changed their design...ever
Things that Don’t Mix with SCUBA
It always amazes me when I see divers light up between dives, now I guess we can thank the advertisersI'm going to need to start drinking more 7Up if it's "the man's mixer"Ah yes, booze and SCUBAIt's brewed with "more courage", any homebrewers out there able to tell me where I'm able to pick up extra courage for my next IPA?
After attending the 2010 Portland PADI Member Forum, we look back on the content, presenter, PADI and the local crowd. Bottom line: make sure you attend yours.
Think I’m full of it? Want to let everyone know you think I’m full of it? Or maybe you actually like what I said about SCUBA Marketing, have an interesting story to share or just want to see your name on the interwebz, all you need to do is comment! How to Use Comments For…
I’m trying something new here. Each week, I’ll share a few links to sites/articles I found interesting. Not necessarily enough to write about in a way that relates to our industry, but still worth sharing. Marketing Since you know I like my email newsletters, here’s 4 Reasons to Build an Email List Even in 2011….
I still get into chats with people who don’t think all this Internet technology stuff will “catch on”. This is a great video from The Economist that goes over some incredible stats regarding Internet usage that every business owner should really pay attention to. The idea that mobile Internet usage will be the majority method…
Hey there gang, been a little quiet around these parts while I’m working on some exciting new projects! I’ll be back full swing – including a couple of guest posts – next week. For now, I just wanted to share my latest article over in X-Ray Mag. Click here to get the full resolution hi-res…
