I have to thank my good friend Eric Thornton for sharing this fun site with me. I was still sleeping and wouldn’t see Godin’s post for several more hours 🙂
Cross Promotion
Something I’ve been wishing for (and asked Tom Ingram about) is more cross promotion outside our industry. Looking back at these vintage SCUBA ads, we can see some strange cross-promotions involving SCUBA. Vintage SCUBA can also help us realize that we have come a long way, but at the same time, not much has changed. Here are a few vintage SCUBA ads I like.
Random Associations
The "Shark Killing Gun" can't kill that tire...Of course, wedding dresses and SCUBA, it all makes so much sense
Big Names
This was the only certification agency ad I sawUh oh, a Delta Airlines ad featuring only one tour company, somebody better start complaining about DEMA 🙂
Cars
This category seems so obvious to me, I would like to see SCUBA equipment in car ads far more often!
The way they're posing with the car, they sure look proud of itAll I can say is $2545 for a car? I thought technology was supposed to make things less expensive?Cute girls, convertibles, Italy - it just screams SCUBADid Chrysler really have a bad name back then too?
Change is Bad
It's good to see Ikelite hasn't changed their design...ever
Things that Don’t Mix with SCUBA
It always amazes me when I see divers light up between dives, now I guess we can thank the advertisersI'm going to need to start drinking more 7Up if it's "the man's mixer"Ah yes, booze and SCUBAIt's brewed with "more courage", any homebrewers out there able to tell me where I'm able to pick up extra courage for my next IPA?
The latest video from Socialnomics shares statistics of social media, but drives home the main point: The ROI of social media is your business will still exist in 5 years
It’s time for me to check in with all of you to see what topics you want covered. I’ve been designing, programming and marketing since the interwebz have been around, so sometimes I have a hard time gauging where all of you are in the process. This web site is for me to share with…
Some SCUBA business owners don’t know they need help with their marketing, come learn if you’re ignoring important parts of your strategy. You can do everything on your own, but where do you begin in identifying areas of need?
This is just a minor thing, but SCUBA Marketing has been listed on Alltop. Alltop brings together the best content for specific topics so you can see what’s going on all in one place. So we are now nestled in there with some other excellent SCUBA blogs, getting the good word about SCUBA out there….
