SCUBA News Updates

Just a couple of quick SCUBA diving related news updates:

In my article yesterday about PADI announcing professional renewal pricing and choosing to not send a CD-based SCUBA Instructor Manual (which I like), I mentioned that the auto-renewal pricing was higher than regular online renewal. Megan Denny at PADI emailed me to let me know that was incorrect and that auto-renewal is the least expensive option. The post over at the PADI Instructor News Blog has been updated.
The really cool thing: PADI is paying attention to their online reputation, something I will show my fellow SCUBA professional how to do as well.
I’m going to be closing the first round of SCUBA diving blog submissions on Wednesday, October 14th. As a reminder, I’m building a list of SCUBA blogs.
A few more details: I’m going to be doing two main things with my list of SCUBA diving blogs.

First, I’m going to clean up any duplicates and create an OPML file. An OPML file can be easily imported into Google Reader, allowing any SCUBA diver out there to quickly and easily subscribe to the top SCUBA diving blogs all at once. I’m going to be doing ongoing promotion of both RSS and this OPML file, so it should allow you to get extra traffic out to your site and subscribers to your RSS feed.

Second, I want to highlight your accomplishments! I won’t pick on anyone or say anything negative, I promise, I just want to be able to link to other SCUBA diving professionals who are active in the blogging community.

No Whining Allowed

Seriously, I mean it, stop whining. You want to know how to increase your SCUBA business but you don’t want to do anything to increase your SCUBA business. That’s doesn’t make any sense. Recent Conversations I’ve had a few emails recently going back and forth with potential clients that go something like this: Them: I…

DEMA Show 2012 Analysis

Will the 2012 DEMA Show be the booster shot the SCUBA diving industry needs? Will you be attending?

What Your SCUBA Web Site Needs

While attending the DEMA Expo in Orlando, I sat in on a seminar regarding web design 101. I’ve been doing web design since before someone thought of adding a 101 to it, so I didn’t honestly expect too much out of it. Four Basic Buttons The single best recommendation that came out of the seminar…

How you can perform better than the big names in SCUBA at Social Media Marketing in 3 easy steps

If you’re an independent SCUBA instructor, dive resort operator or dive center owner, you’ve probably said (or at least thought) that you can’t market as effectively as the big names (PADI, NAUI, Aqualung, SCUBAPro, etc) simply due to your size and marketing budget. “Size matters not.” – Yoda The beauty of online marketing in the…

Are You Collecting Your SCUBA Divers Email Addresses?

Twitter, Facebook and Buzz may be the talk of the town, but if you aren’t connecting with your SCUBA customers via email marketing, you are missing one of the most lucrative opportunities available to your SCUBA business. We begin our investigation into the tools necessary to start an email newsletter for your SCUBA marketing.

Similar Posts