Friday Fun Dive: Sharktopus

Yes, this looks worse than Mega Shark vs Giant Octopus…

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SCUBA Marketing is About to Grow Up

I want to take a moment to introduce myself and further explain my goals for this new community.  My name is Nick Bostic and I am a PADI Master Instructor. Before all of you NAUI, SSI, YMCA and any other certification agency instructors or dive shops hit your browser’s back button, stay with me for…

What Your SCUBA Web Site Needs

What Your SCUBA Web Site Needs

While attending the DEMA Expo in Orlando, I sat in on a seminar regarding web design 101. I’ve been doing web design since before someone thought of adding a 101 to it, so I didn’t honestly expect too much out of it. Four Basic Buttons The single best recommendation that came out of the seminar…

SCUBA Email Marketing: Get Your Message Out

So far, we’ve looked at why we should be using email marketing, how to collect addresses and generating content, now we need to look at how to get your message out to your SCUBA customers.

ROI of SMM

No, I didn’t just spill my alphabet soup on the keyboard. I’m talking about Return On Investment (ROI) of Social Media Marketing (SM). All SCUBA Marketing Must Be Quantifiable I agree completely. It’s my finance degree coming out. So go ahead and tell me how many customers your phone line has brought in. How many…