SCUBA Marketing Offline

I had an email marketing related article planned for today, but Duane at Precision Diving forced my hand.

Duane wrote an article discussing a very simple, yet incredibly powerful technique to market yourself as an independent SCUBA instructor: go SCUBA diving.

“Duh” You Say?

I was fortunate to “grow up” in a SCUBA program that focused heavily on SCUBA diving skills, but I frequently ran into SCUBA instructors from other dive centers while teaching classes that couldn’t teach their way out of a wet paper bag.

The only dives they ever did were with students.

They didn’t talk to anyone outside of their group.

By virtue of being mediocre SCUBA divers, not diving regularly and not engaging with other divers, they told people do take classes somewhere else.

Go read Duane’s article, he’s completely correct.

Online Vs. Offline Marketing

I know I focus on the online marketing side of your SCUBA business, but the bottom line is that if you’re not out in the world and available and are a mediocre (at best) instructor, all of the online marketing in the world won’t help you.