Are You Collecting Your SCUBA Divers Email Addresses?
Twitter, Facebook and Buzz are the talk of the town, but if you aren’t connecting with your SCUBA customers via email marketing, you are missing one of the most lucrative opportunities available to your SCUBA business.
The Statistics Behind Email Marketing
According to the Direct Marketing Association, Return on Investment (ROI) of email marketing was $43.62 per dollar spent in 2009. The next highest ROI came from Internet search advertising at only $21.85 per dollar spent.
Furthermore, Merkle found that Social Networkers actually use email MORE than their non-social networking counterparts. 42% of respondents who use social networks check their email 4 or more times a day. The great news is 63% of those users use the same email for their social network notification as they do their permission-based email newsletters.
Over the coming weeks, I will discuss how to build your subscriber list, what tools to use to distribute your email newsletters to your SCUBA customers and ideas for generating content.
