Facebook Fans are Great for your SCUBA Business

In honor of St. Patrick’s Day, I want to talk about…Facebook. Sorry, couldn’t really come up with anything St. Patrick’s related. There’s some liquor ads in this vintage SCUBA ads article if you’re so inclined ­čÖé

Anyhow, yesterday I shared with you that Facebook had overtaken Google in the US for weekly traffic. We’ve had a couple of people share links to their SCUBA Fan Pages, if you haven’t done so yet, take a moment to do so.

Facebook Fans are Buyers and Brand Promoters

For those of you who have already made the┬ácommitment┬áto setting up a Page, great job! For those who haven’t, here’s a couple of reasons you should:

That’s right folks, people become Fans of Pages (and their associated businesses) because they intend to buy from those companies and recommend them to their friends. Sounds pretty good, especially since promoting your SCUBA business on Facebook can be completely free.

Why People Become Fans on Facebook

I’m a bit stingy with becoming a Fan of many Pages, so the following graph is incredibly accurate for my usage and apparently I’m not alone:

Even if you don’t offer discounts and promotions to your SCUBA diver (why not?), they still want to connect with you because they’re a customer of your SCUBA business, they want to show support, it’s fun, to stay up to date and to feel like part of a community.

Setting up a Page is incredibly easy and in the coming weeks, I’ll be taking you through a guided tour from first signing up to some advanced customization techniques.

Photo via kern.justin

Sounds like an ideal customer to me, so what are you waiting for?

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