Social Networking for SCUBA is a Fad

There are still some of you (you know who you are) who think that using social networks to build your SCUBA business is just a fad and that it doesn’t really work.

However, many of you naysayers are the same people promoting Google ads.

Let me ask this: does it make more sense to advertise your SCUBA store in the stores bathroom or out on the curb? If you said the bathroom, please subscribe, you’re going to need help 🙂

If you agree that advertising where people can see your business makes sense, then shouldn’t we do the same online? If you’re still with me on this idea, the latest information from Hitwise tells us we definitely should be on social networks:


Hitwise: Facebook overtakes Google
Click to enlarge

That’s right folks, Facebook has officially received more visitors in a week than Google.

Is your SCUBA business on Facebook? Share a link in the comments!

Photo via inju

Similar Posts

  • SCUBA News Updates

    Just a couple of quick SCUBA diving related news updates: In my article yesterday about PADI announcing professional renewal pricing and choosing to not send a CD-based SCUBA Instructor Manual (which I like), I mentioned that the auto-renewal pricing was higher than regular online renewal. Megan Denny at PADI emailed me to let me know…

  • 4 Reasons the iPad Isn’t Ideal for SCUBA Instruction

    Last week, Apple announced their upcoming iPad and Des was first on the scene to discuss the implications of the iPad for the SCUBA professionals among us. Although I am seeing more and more potential uses for the iPad as the days go by, there are 4 reasons why I won’t be using one for…

  • Happy Holidays!

    Careful planning of your social media activities, including appropriate automation, will help your dive business survive the holiday season.

  • SCUBA Blog Ultimate Walkthrough

    SCUBA Blogs generate more traffic (and more business) than most traditional SCUBA web sites we’ve seen. But we understand the process to get started can be intimidating. We’re about to launch an amazing newsletter to help remove those difficulties.