DEMA Expo 2009 Special Report

I will be arriving in Orlando, Florida later today and attending the 2009 DEMA Expo through Saturday.

I will be attending several of the marketing seminars to see where others in the SCUBA diving industry think we need to go and how to get there.

I will be interviewing everyone I can, trying to share marketing ideas and visions for the SCUBA industry with you, the readers.

I will also be working to uncover what the “common folk” – the expo attendees – see to be the biggest hurdles they face in the coming year for their business.

I will be sharing information as fast and furious as possible. If you’re on Twitter, be sure to watch (and use) the hashtag #DEMA.

If you’ll be in Orlando as well, please let me know!

Weekly Links #1

I’m trying something new here. Each week, I’ll share a few links to sites/articles I found interesting. Not necessarily enough to write about in a way that relates to our industry, but still worth sharing. Marketing Since you know I like my email newsletters, here’s 4 Reasons to Build an Email List Even in 2011….

Can You Get Air Fills Online?

If this is your only argument as to why people should buy from your local dive center, you need to re-evaluate your business model. If the only value you bring to the diving industry is that you can fill tanks, you need to realize that compressors are relatively cheap compared to the overhead of opening…

How do you greet your customers?

I always hating being told to smile when I answered the phone. I argued with my old sales manager and told him that was the dumbest thing I’d ever heard. I’m willing to admit it now, he was right. Do you smile when you answer the phone or when people walk through the door? Before…

Kids Sea Camp Palau & Reputation Management

I’m not taking sides in this issue since only one side has been represented so far, but Kids Sea Camp Palau gives me a great example of the lack of understanding of online reputation management for many businesses. As of the writing of this article, 18 hours ago a patron of Kids Sea Camp Palau…

Contest Update

Technical difficulties mean an extension to our contest. Please read to see if you’re entry is impacted and to learn the new deadline and winner announcement dates.

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