You may realize your SCUBA marketing is lacking, but what areas should you get help with versus do on your own? This guide will help by letting you know what key aspects you should already have in place, plus the importance of valung your own time.
Some SCUBA business owners don’t know they need help with their marketing, come learn if you’re ignoring important parts of your strategy. You can do everything on your own, but where do you begin in identifying areas of need?
SCUBA marketing for your dive business can be tricky, but so is hiring someone to help you. Our guide can save you time and money.
Proofreading your SCUBA blog content doesn’t stop once you publish it. It’s vitally important to know it looks professional via every distribution tool you are using to promote your SCUBA business.
It seems like it must be a New Year’s resolution for people in the SCUBA diving industry to finally get in the game with social media, especially Facebook and Twitter.
I’ve had quite a few people inquire as to hiring me to manage social media for their dive center and the honest truth right now is I’m a little too busy to take anything like that on.
Despite the obvious differences in businesses, it is valuable to look at leaders from other industries to gain some additional marketing insights. Apple is one of many companies that has built an almost fanatical customer base that your SCUBA business should be more than happy to emulate.
Understanding the true purpose of a SCUBA course is more than understanding certification requirements. Teach with a purpose and your students will benefit.
Online SCUBA marketing is an effective tool, but make sure your SCUBA diving skills are up to speed first. An experienced, active SCUBA instructor is a prerequisite to marketing yourself online.
As SCUBA instructors, our job functions often include teacher, marriage counselor (for the couples in the class) and therapist (for people taking the class because they once almost drowned). An often overlooked skill set is that of a career counselor. In order to build our programs or dive centers, we need staff, therefore we need to teach as if every student wants to become a SCUBA instructor.
I’ve been contacted by a few people looking for guidance in the online SCUBA marketing. Some have started running with the advice I’ve provided, others ask question after question. Although there is nothing wrong with asking questions, at some point you start to suffer from “analysis paralysis” – the inability to do anything until you…