Pearl Jam has been around since 1990, has sold an estimated 60 million records worldwide and has been called “the most popular American rock & roll band of the ‘90s” by Allmusic. Instead of attempting to manage an album release across every online outlet available, they used one very effectively and you can too. Although I…
I’m just kidding, SCUBA diving doesn’t suck. Of all the various activities I’ve tried (skiing, snowboarding, bungee jumping, zip lining, sailing and too many more to mention), I will always come back to SCUBA. I’ve never had a bad dive. I believe something can be learned from every dive we make, it’s our responsibility to…
If I can teach you one thing about SCUBA marketing, hopefully it is this: Use your passion, whatever it is, to excite others. I’ve shown people how to use Facebook and they think it is one of the most worthless tools on the planet. Then, several months later, I see them again and they love…
Even some of the biggest names in the SCUBA Industry, companies and organizations you may imagine have people on payroll to conduct their online marketing are failing. NOTE: This is intended to give you hope through examples, not to make anyone appear to be inadequate at what they do. The online marketing arena is constantly…
Like the saying goes, “If you fail to plan, you plan to fail.” So how does your SCUBA marketing plan stand up? Don’t have one? Why am I not surprised. At least as a PADI Master Instructor, I know that there isn’t a point before the Course Director application where you have to create any…
New Divers Our industry needs new divers. So why is the majority of our marketing to existing divers? We invite our past students to tent sales. We advertise in SCUBA magazines. We market our next class in our current class. Dive equipment manufacturers setup booths at DEMA. But I rarely see any advertising attempting to…
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