In homage to 7 minute abs of There’s Something About Mary fame (if you haven’t seen it, there’s a video clip at the bottom, NSFW at the very end), I’m taking the 15 Minute Marketing Idea from the PADI Instructor News site and sharing a couple more ideas regarding QR codes, specifically their usage with…
It’s no wonder PADI places such an emphasis on continuing education ratios for their Course Director Training Course: it is one of your best returns on investment while making your divers exceptionally strong. Loss Leaders In my experience, I saw myself and other new Open Water SCUBA Instructors come out of their Instructor Examination to…
You are a PADI, SSI, SDI/TDI or NAUI independent instructor, work for a SCUBA certification agency or own your own SCUBA store, the basic work flow for marketing on todays internet will always start the same.* Step 1: Listen Like your SCUBA students listen to you during class, you need to listen to your market….
Seriously, I mean it, stop whining. You want to know how to increase your SCUBA business but you don’t want to do anything to increase your SCUBA business. That’s doesn’t make any sense. Recent Conversations I’ve had a few emails recently going back and forth with potential clients that go something like this: Them: I…
I had a surprisingly large number of people contact me after yesterdays article regarding digital underwater photography. The most common issue was that people didn’t understand the emphasis on photography in the pool. “Pools are boring” and “I don’t have my own pool that I can make exciting” were two recurring themes. Make Pool Photography…
Over the years, I have helped many small business owners establish their brand. Branding isn’t just about logo creation, it is creating awareness of a brand. The best part is branding can be done very inexpensively At the DEMA Show in Orlando, PADI and DEMA both represented excellent examples of effective branding. Blatant SCUBA Branding…
(Sorry, I’m having some laptop difficulties, so I am doing video with distribution and blogging from my iPhone for the time being) The gist for those who don’t want to watch the video: Understand that green badges are press badges. People with press badges could potentially generate a much greater reach for your marketing efforts…
I hope we can all admit that marketing to existing SCUBA diving individuals is low hanging fruit. SCUBA diving stores and independent SCUBA instructors are constanty working to find non-divers, but why aren’t the manufacturers doing anything? Where Has Cross Promotion Gone? I remember years ago being told one of the benefits of DEMA and…
I’m not taking sides in this issue since only one side has been represented so far, but Kids Sea Camp Palau gives me a great example of the lack of understanding of online reputation management for many businesses. As of the writing of this article, 18 hours ago a patron of Kids Sea Camp Palau…
Does the idea of a horde of Divemasters becoming Open Water SCUBA Instructors frighten you more than a gory zombie flick? Do new SCUBA divers saying they want to “go pro” creep you out more than Pee Wee Herman? SCUBA Dive Center Owners Fear Con Ed More Than Frankenstein* If there are more SCUBA diving…