You don’t need to be a graphic designer to send your first email newsletter for your SCUBA business. Thanks to a volunteer, we take a look at some highlights as well as areas we can all work on when sending our email newsletters.
I really hate direct mail. It has virtually no business in your SCUBA business. Learn about the few instances when direct mail can be beneficial for your business and why you should try to avoid it. Plus, a much better alternative is offered.
Email marketing, when done correctly, can be one of the largest returns on investment for your SCUBA business. When done wrong, it can make you look unprofessional and place you in gray areas of the US Federal CAN SPAM Act. Continue reading for two examples of great email newsletters that make a couple of minor mistakes.
So far, we’ve looked at why we should be using email marketing, how to collect addresses and generating content, now we need to look at how to get your message out to your SCUBA customers.
Email marketing is incredibly powerful and, now that you know how to collect email addresses, it’s time to generate some content. Generating content for your newsletter should be the easiest part of this process.
Email marketing can be an incredibly powerful tool, but some people see it as spam (even if done correctly) or incredibly difficult to begin. As we saw last time, email marketing has an incredibly high return on investment and should not be avoided. Both independent SCUBA instructors and SCUBA stores should be actively collecting email…
Twitter, Facebook and Buzz may be the talk of the town, but if you aren’t connecting with your SCUBA customers via email marketing, you are missing one of the most lucrative opportunities available to your SCUBA business. We begin our investigation into the tools necessary to start an email newsletter for your SCUBA marketing.
According to a study by Forrester Consulting, “Only 32 percent of marketers know how customers behave across channels and only 37 percent know what channels their customers prefer to use.” Some other interesting tidbits from the study: 92% of online consumers have opted-in for email marketing, making it the most popular channel for permission-based promotional…
In order to email someone, one of the key components you must have is their email address. There are a variety of ways to obtain email addresses, some right, some very wrong, so I’ll go over how to build your email list. I consider this one of the first steps before starting any design or…
It came as a bit of a surprise to me, but the results of the recent survey had email marketing as the number one most requested topic by a decent margin. I was surprised not because I don’t think it’s insanely valuable (it wouldn’t have been on the list if I didn’t), but because most…