How Can I Help Your SCUBA Marketing?

It’s that time again for ME to ask YOU what you want. Take a moment to complete the brief survey below so I can provide you with the content you are most interested in. Thanks!

Friday Fun Dive: The Importance of Purpose

Understanding the true purpose of a SCUBA course is more than understanding certification requirements. Teach with a purpose and your students will benefit.

Like the saying goes, “If you fail to plan, you plan to fail.” So how does your SCUBA marketing plan stand up? Don’t have one? Why am I not surprised. At least as a PADI Master Instructor, I know that there isn’t a point before the Course Director application where you have to create any…

SCUBA Marketing Accomplishments

People who know me know that I’m not the chest-thumping, bold-statement-making kind of person, I’m just personally very happy about the accomplishments we’ve made as a community so far. I’ve had the domain name for roughly 4 weeks. Just some highlights: For my primary search term, in Google, the various properties surrounding this site rank…

Bring Google Into Your Dive Center

Last night, Google announced their Ocean Showcase, an extra layer for their free Google Earth product. The Ocean Showcase features a National Geographic tour, Monterey Bay Aquarium Research Institute’s US West Coast discoveries, Eco-Nova’s Shipwreck Central, dive sites from WannaDive and 3D models of wrecks in the Great Lakes from NOAA.

Email Newsletter Review: Liquid Experience

Another email newsletter critique submission from David at Liquid Experience. Come learn the good and notsogood from others!

Setting Realistic Expectations

I’ve been very, very bad. I disappeared on you for far too long. The really stupid part was I really should have just let everyone know I’d be gone all summer. I live in a place where summer is far too short. A short summer means all of my camping, hiking, concert-going, BBQ’s and all…