The World of Social Media 2011
Too bad this didn’t come out before DEMA otherwise we would all have seen it in Jason and PADI’s seminars 🙂
Too bad this didn’t come out before DEMA otherwise we would all have seen it in Jason and PADI’s seminars 🙂
If you’re considering outsourcing web design, search engine optimization, content creation, email marketing, or social media marketing, packages and pricing can be overwhelming. We create custom packages that fit into your marketing budget, but you need to understand what your budget is first.
Regardless of your stance on their politics and mission, the Sea Shepherds are running their operation with the one thing many dive centers I’ve visited lack: passion. If you are a SCUBA instructor or dive shop owner who is holding on to your “business” just because you love to dive please stop. If you are…
I know Thanksgiving is a US holiday, but since I’m in the US, I’m celebrating it. Regardless of where you live, I encourage you to take the next few days away from your computers and enjoy life. Go SCUBA diving or just watch a movie, just get off your computer for a minute. I’m thankful…
Email marketing can be an incredibly powerful tool, but some people see it as spam (even if done correctly) or incredibly difficult to begin. As we saw last time, email marketing has an incredibly high return on investment and should not be avoided. Both independent SCUBA instructors and SCUBA stores should be actively collecting email…
Social media marketing for the SCUBA industry takes time. I’ll show you two examples covering both extreme ends of the spectrum of time management for social media and how you can beat your competition in roughly 90 minutes per day.
This is an article as part of our DEMA Expo 2009 round-up. At DEMA, underwater photography was one of the most popular topics. There were more camera-related booths than any other group. Plus, the SCUBA photography seminars were some of the most interactive I attended. Is Underwater Photography SCUBA’s Savior? Some people I spoke with would…