The World of Social Media 2011 – New SCUBA Marketing

Twitter sucks worse than a new diver in a current

I used to stand up for Twitter (not that they need it) when people claimed it was stupid and just a bunch of noise. I think many of us can agree, regardless of our presence on Twitter or not, that the SCUBA industry hasn’t been one of the early adopters of Twitter. It seems like…

Happy Holidays!

Careful planning of your social media activities, including appropriate automation, will help your dive business survive the holiday season.

Weekly Links #3

It’s been a busy week at New SCUBA Marketing Global Headquarters! Tons of projects, learning all kinds of fun new things and getting some cool new stuff ready for you very soon. So here’s a few links I think you’ll be interested in reading: Local Since I did a terrible job of cross posting my…

Do SCUBA Gear Manufacturers Need to Connect with the End User?

At what point on the SCUBA food chain do people need to start connecting? As a SCUBA instructor, dive center or SCUBA certification agency, we encourage divers to find buddies to go diving with, but do we need even more connection, and if so, where? The Suunto Example Yesterday, I was discussing the beta version…

Google to Challenge Yelp

Recently, the PADI Instructor News blog mentioned managing your reputation on Yelp. Between the abundant user reviews in my location, an easy to use interface and their incredible iPhone application, I have been sold on Yelp for several years. If you haven’t been to Yelp, be sure to check it out (after you’re done reading…

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