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Vendors: How to Have a Successful Trade Show Experience

(Sorry, I’m having some laptop difficulties, so I am doing video with distribution and blogging from my iPhone for the time being) The gist for those who don’t want to watch the video: Understand that green badges are press badges. People with press badges could potentially generate a much greater reach for your marketing efforts…

SCUBA Marketing Accomplishments

People who know me know that I’m not the chest-thumping, bold-statement-making kind of person, I’m just personally very happy about the accomplishments we’ve made as a community so far. I’ve had the domain name for roughly 4 weeks. Just some highlights: For my primary search term, in Google, the various properties surrounding this site rank…

What are they pointing at?

The Social Media Revolution

The latest video from Socialnomics shares statistics of social media, but drives home the main point: The ROI of social media is your business will still exist in 5 years

It's 2 AM, Do You Know Where Your SCUBA Customers Are?

It's 2 AM, Do You Know Where Your SCUBA Customers Are?

According to a study by Forrester Consulting, “Only 32 percent of marketers know how customers behave across channels and only 37 percent know what channels their customers prefer to use.” Some other interesting tidbits from the study: 92% of online consumers have opted-in for email marketing, making it the most popular channel for permission-based promotional…

Dive for a Cure 2009

October is National Breast Cancer Awareness Month. If you know someone who has battled breast cancer or not, the numbers are startling: one in eight women (and one in a thousand men) will be diagnosed with breast cancer and of those, 23% will not survive. I am proud to say that several incredible women I…