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SCUBA Standards Changes: Get Over It

New SCUBA divers are bad SCUBA divers, so we don’t want ’em. A typical catch-22, but one I hear on popular SCUBA forums and being discussed on the DEMA floor, especially in regards to PADI’s alleged “loose standards”. “I Teach Above Standards” I hear this all the time. I’ve even heard it, then observed below-standards…

Notes from DEMA Expo Day 2

Notes from DEMA Expo Day 2

Let me apologize in advance: I’m beat. I walked the floor at least five or six times today, did several interviews and attended a few seminars. So for today, I’m going to share several of the videos I recorded using Qik on my iPhone. 3G (both AT&T and Sprint) seem to be rather slow in…

SCUBA Marketing Offline

Online SCUBA marketing is an effective tool, but make sure your SCUBA diving skills are up to speed first. An experienced, active SCUBA instructor is a prerequisite to marketing yourself online.

Turning Twitter Data into Decision Making Information

Turning Twitter Data into Decision Making Information

Do you know just how powerful Twitter really is? I found it difficult to believe that the marketing machine known as PADI isn’t giving dive retailers and professionals the best recommendations for using social media. At DEMA, PADI was there giving a presentation on marketing with social media. So let me show you how you can start utilizing Twitter to it’s fullest potential.

DEMA Show 2010 Las Vegas Day 2

DEMA Show 2010 Las Vegas Day 2

Another long day down, six seminars and an after party behind me. My feet are holding up great, my technology choices for this trip are working splendidly and I got two killer stickers for my water bottle (thanks Princeton Tec!) Some Things I Liked PADI has revamped and expanded their rebreather training which looks pretty…