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If You’re a PADI SCUBA Instructor, Say Thanks

I saw earlier today that PADI announced the formal agreement between PADI and the Boy Scouts of America. If you are a PADI professional, it’s time to get to work on this beautifully captive market. To those of you who have already been working with Boy Scouts, you are the leaders! SCUBA Diving Most Proposed…

The Internet Isn’t Perfect

Back in August, SDI announced they now offer Divemaster online. Although I have grown up on and thoroughly enjoy the Internet, I have to stop to ponder how much online interaction is too much. Quality As an instructor who has trained and certified quite a few Divemasters (and heck, was even one myself for a…

New SCUBA Marketing Acquired by PADI Americas

After months of negotiations, PADI Americas will acquire New SCUBA Marketing, bringing all employees and assets into their new Future Online Opportunity Leadership Systems department.

Friday Fun Dive: Sharktopus

Just when you thought it was safe to get in the water, someone talked SyFy into paying for this cheesy made for TV movie.

Turning Twitter Data into Decision Making Information

Turning Twitter Data into Decision Making Information

Do you know just how powerful Twitter really is? I found it difficult to believe that the marketing machine known as PADI isn’t giving dive retailers and professionals the best recommendations for using social media. At DEMA, PADI was there giving a presentation on marketing with social media. So let me show you how you can start utilizing Twitter to it’s fullest potential.

SCUBA Equipment Manufacturers: What Are YOU Doing to Reach Non-Divers?

I hope we can all admit that marketing to existing SCUBA diving individuals is low hanging fruit. SCUBA diving stores and independent SCUBA instructors are constanty working to find non-divers, but why aren’t the manufacturers doing anything? Where Has Cross Promotion Gone? I remember years ago being told one of the benefits of DEMA and…