SCUBA Marketing Goals for 2010

Soccer Goal — It's true, I played soccer before I got into SCUBA

Following up on yesterday’s post reflecting on 2009, it’s time to share my goals for 2010. By sharing with you, I hope to stay accountable and on track.

SCUBA Marketing Goals

Determine if it’s “twenty-ten” or “two thousand ten” 😀
Write at least 150 articles
Create 3 brief “how-to” guides on internet marketing for SCUBA instructors
Double whatever traffic ends up being for December by April
Publish a monthly email newsletter that has different content than the site
Use more video
Get page load time below 2 seconds (currently at 5.9 seconds)
Help at least 5 people move closer to living a sustainable life in the SCUBA industry
Launch my big new surprise by the end of February at the latest (sorry, can’t share everything)

SCUBA Instructor Goals

Certify at least 20 Digital Underwater Photographers
Personally certify at least 60 students
Build programs large enough to sustain my current staff
Certify 3 Emergency First Response Instructors
Accomplish two giant SCUBA goals (again, can’t share everything 😀 )

What are your SCUBA goals for 2010?

Photo via espresso marco

Yeah, This Internet Thing is Big

I still get into chats with people who don’t think all this Internet technology stuff will “catch on”. This is a great video from The Economist that goes over some incredible stats regarding Internet usage that every business owner should really pay attention to. The idea that mobile Internet usage will be the majority method…

PADI Member Forum 2010 Review

After attending the 2010 Portland PADI Member Forum, we look back on the content, presenter, PADI and the local crowd. Bottom line: make sure you attend yours.

Your Next Student Will Become a SCUBA Instructor

As SCUBA instructors, our job functions often include teacher, marriage counselor (for the couples in the class) and therapist (for people taking the class because they once almost drowned). An often overlooked skill set is that of a career counselor. In order to build our programs or dive centers, we need staff, therefore we need to teach as if every student wants to become a SCUBA instructor.

DEMA Expo 2009 Special Report

I will be arriving in Orlando, Florida later today and attending the 2009 DEMA Expo through Saturday. I will be attending several of the marketing seminars to see where others in the SCUBA diving industry think we need to go and how to get there. I will be interviewing everyone I can, trying to share…

DEMA Expo Day 3

Sorry gang, for now you’re going to have to just watch the videos. I’ll provide transcriptions/bullet points when I’m back on a full keyboard. DEMA Expo Day 3 Introduction [youtube]http://www.youtube.com/watch?v=7AVocFKX0po[/youtube] DEMA Expo Day 3 Summary [youtube]http://www.youtube.com/watch?v=Px_lki7NrZ8[/youtube]