This is a post just or technical purposes, please ignore.
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Back in August, SDI announced they now offer Divemaster online. Although I have grown up on and thoroughly enjoy the Internet, I have to stop to ponder how much online interaction is too much. Quality As an instructor who has trained and certified quite a few Divemasters (and heck, was even one myself for a…
People who know me know that I’m not the chest-thumping, bold-statement-making kind of person, I’m just personally very happy about the accomplishments we’ve made as a community so far. I’ve had the domain name for roughly 4 weeks. Just some highlights: For my primary search term, in Google, the various properties surrounding this site rank…
To fully optimize your use of social media, you have to look at it as a funnel. The large, open end of the funnel is your social media presence. It is your job to drive traffic from all of those sources into the small end of the funnel. That small end of the funnel can be a class, a product or a group of products. The bigger the large end of the funnel, the more traffic you can drive your way. In other words, the more social media accounts you have, the larger your funnel.
For those of you who were fortunate enough to attend the 2009 DEMA Expo in Orlando, I hope you can agree to some degree that it was simply amazing. From the weather to the seminars and conversations, if you didn’t learn somethingyou were sleep walking. DEMA Expo 2009 Continuing Coverage I started writing my comprehensive coverage…
Just some random musings… When I was a super active SCUBA instructor in college, I worried endlessly about impressing my instructor and the owner of the dive shop. I got burned out from doing mask skills two or three nights a week. Messing up in the shop or having a staff member call in sick…
Following up on yesterday’s post reflecting on 2009, it’s time to share my goals for 2010. By sharing with you, I hope to stay accountable and on track. SCUBA Marketing Goals Determine if it’s “twenty-ten” or “two thousand ten” 😀 Write at least 150 articles Create 3 brief “how-to” guides on internet marketing for SCUBA…