So Long, And Thanks For All The Fish!
It’s my birthday, so I’m taking the rest of the week off. Thanks everybody!
Photo via Rob J Brooks
It’s my birthday, so I’m taking the rest of the week off. Thanks everybody!
Photo via Rob J Brooks
Email marketing, when done correctly, can be one of the largest returns on investment for your SCUBA business. When done wrong, it can make you look unprofessional and place you in gray areas of the US Federal CAN SPAM Act. Continue reading for two examples of great email newsletters that make a couple of minor mistakes.
With the new Google Caffeine update, your SCUBA business web site ranking may have been impacted. Learn how to reliably check and find out the one key tool to keep your site ranking regardless of Google changes. Plus, automatic updates if your site goes down.
New Divers Our industry needs new divers. So why is the majority of our marketing to existing divers? We invite our past students to tent sales. We advertise in SCUBA magazines. We market our next class in our current class. Dive equipment manufacturers setup booths at DEMA. But I rarely see any advertising attempting to…
The video below has been making the rounds in the last few days. While I’m personally excited to see the new rebreather programs (big shock, Nick likes technology), this video is a little perplexing. The title and video itself suggest it’s a clip from something, but what? The instructional video or just marketing material? Who…
An incredible video of a freediver “BASE Jumping” into a blue hole. Although the video is an artistic work of fiction, it’s incredible to watch.
Guest posting is a popular technique for search engine optimization, but many site owners are selling a false bill of goods. Understand the ins and outs.