This is definitely one of the downsides of online marketing: people out to make your life miserable. Hopefully the fine folks over at Engage Your Divers can get back up and running soon without any loss of information. When you’re back up, please share with us what happened so we can all take the necessary preventative measures with our web sites. Stronger passwords or something more malicious?
While a SCUBA business or independent SCUBA instructor doesn’t need to be a Search Engine Optimization expert, knowing some of the basics can dramatically increase your business with very little effort or expense. Learn some of the basic terminology when discussing SEO.
Suunto is heavily promoting their new beta site they expect to launch in early 2010. The tactic of launching a “beta” site available to anyone is typically done for two purposes: Build hype by allowing visitors to see the hot new thing that’s “coming soon” Builds the ability to say “sorry, it’s still in beta”…
For my first review on the site here, I have decided to indulge in one of my pet peeves. Today, I’ll be reviewing The DEMA Show’s Facebook presence. I love the DEMA Show, don’t get me wrong, I really wish I could attend this year. This is not intended as malice or ill-will, just an…
Despite the obvious differences in businesses, it is valuable to look at leaders from other industries to gain some additional marketing insights. Apple is one of many companies that has built an almost fanatical customer base that your SCUBA business should be more than happy to emulate.
I hope we can all admit that marketing to existing SCUBA diving individuals is low hanging fruit. SCUBA diving stores and independent SCUBA instructors are constanty working to find non-divers, but why aren’t the manufacturers doing anything? Where Has Cross Promotion Gone? I remember years ago being told one of the benefits of DEMA and…
Recently, the PADI Instructor News blog mentioned managing your reputation on Yelp. Between the abundant user reviews in my location, an easy to use interface and their incredible iPhone application, I have been sold on Yelp for several years. If you haven’t been to Yelp, be sure to check it out (after you’re done reading…