Time to Revise Your Dive Center Search Engine Optimization Strategy
Backlinks are harder to get (in favor of Likes, Tweets and +1’s) & they’re becoming less valuable. Time to update your strategy.
Marketing Your Dive Business Online Is Getting Harder, Not Easier
For a dive business in a highly competitive niche, online marketing is becoming more difficult and time consuming with each passing week.
Be On Google's First Page or Go Home
Sites that rank on page one for search results take home 91.5% of all traffic. Over many keywords, this can be thousands of dollars gained (or lost). Where do you rank in the search engine results for your high-value keywords?
The Importance of Page Speed
Page speed for your SCUBA web site is incredibly important both for users and search engines. Learn more & get a free audit of your site.
What I Do: Search Engine Optimization
While social tools can drive raw traffic numbers to your site, search engine visitors are higher value, but also harder to get.
Extra! Extra! Read All About It!
I’m stepping out of the direct-help side of the site, but have a great resource for you to get one-on-one help with any online marketing.
What I Do: Data Analysis
Is Facebook, Twitter, Search Engine Optimization or something else more important for your dive center? Learn some data analysis to find the answers and focus your efforts.
Hiring a Copywriter for your SCUBA Website or Blog
Creating content for your SCUBA website or blog can be time consuming. Learn how to find, evaluate and hire a copywriter for your site.
Basic Search Engine Optimization for Your SCUBA Web Site
While a SCUBA business or independent SCUBA instructor doesn’t need to be a Search Engine Optimization expert, knowing some of the basics can dramatically increase your business with very little effort or expense. Learn some of the basic terminology when discussing SEO.
3 Reasons Why You Need a SCUBA Blog
I’ve mentioned the concept of having a SCUBA blog regardless of your place in the SCUBA industry several times before. Heck, even the Voice of Google recommends using a WordPress blog. I’ve asked for your SCUBA blogs and have subscribed to each one. I’m going to dive more in-depth into blogging in the coming weeks…