New SCUBA divers are bad SCUBA divers, so we don’t want ’em. A typical catch-22, but one I hear on popular SCUBA forums and being discussed on the DEMA floor, especially in regards to PADI’s alleged “loose standards”. “I Teach Above Standards” I hear this all the time. I’ve even heard it, then observed below-standards…
For those of you who were fortunate enough to attend the 2009 DEMA Expo in Orlando, I hope you can agree to some degree that it was simply amazing. From the weather to the seminars and conversations, if you didn’t learn somethingyou were sleep walking. DEMA Expo 2009 Continuing Coverage I started writing my comprehensive coverage…
Sorry gang, for now you’re going to have to just watch the videos. I’ll provide transcriptions/bullet points when I’m back on a full keyboard. DEMA Expo Day 3 Introduction [youtube]http://www.youtube.com/watch?v=7AVocFKX0po[/youtube] DEMA Expo Day 3 Summary [youtube]http://www.youtube.com/watch?v=Px_lki7NrZ8[/youtube]
I will be arriving in Orlando, Florida later today and attending the 2009 DEMA Expo through Saturday. I will be attending several of the marketing seminars to see where others in the SCUBA diving industry think we need to go and how to get there. I will be interviewing everyone I can, trying to share…
Hulu, the popular online TV and movie watching site, recently brought Sea Hunt back to life with 28 episodes from the first season. Sea Hunt originally aired for 4 whole seasons, so there is more adventure to be had. For many people, this was one of their inspirations to get into the sport of SCUBA diving. More recently, Seaquest…
In what I consider to be a last minute decision, I will be attending this year’s DEMA conference in Orlando, Florida. I was approved for a media pass, so I’ll be covering the event here on New SCUBA Marketing. Let’s Make This Fun I plan on attending all of the various SCUBA marketing seminars, plus…
I was sorting through some articles I had prepped and ready to go, trying to figure out which would be best when a petition for a unified dive industry hit my feed reader. I haven’t had time to research the background on this petition, but I will fully admit my ears are perked just at…
From their site: Blog Action Day is an annual event that unites the world’s bloggers in posting about the same issue on the same day. Our aim is to raise awareness and trigger a global discussion. This years theme is Climate Change. For those of you who don’t believe in global warming, feel free to…
I saw earlier today that PADI announced the formal agreement between PADI and the Boy Scouts of America. If you are a PADI professional, it’s time to get to work on this beautifully captive market. To those of you who have already been working with Boy Scouts, you are the leaders! SCUBA Diving Most Proposed…
PADI recently announced the new instructor renewal pricing, which (aside from paying more on auto-renew) I think is great. The best part is their distribution of the new Instructor Manual as well. In the past, as a PADI SCUBA instructor, you had a few choices when it came to your instructor manual: Hand-modify your manual with the…