Moon Diver Distinctive Specialty Course

With the announcement that NASA has found water in the form of ice on the Moon, I am patiently awaiting someone to write the first Moon Diver Distinctive Specialty Course. There are enough random specialty courses out there, why couldn’t a course that combines Dry Suit (to simulate a space suit), Night (even though I…

DEMA Expo 2009 Special Reports

For those of you who were fortunate enough to attend the 2009 DEMA Expo in Orlando, I hope you can agree to some degree that it was simply amazing. From the weather to the seminars and conversations, if you didn’t learn somethingyou were sleep walking. DEMA Expo 2009 Continuing Coverage I started writing my comprehensive coverage…

WANTED: Non-PADI Higher-Level Instructor with Marketing Knowledge

The title pretty much says it. I’m a PADI Master Instructor and want knowledgeable instructors from other agencies who would be interested in sharing their online marketing ideas. I don’t want this site to be a PADI-only site, but I know their programs very well and would like to discuss specific ideas on how to…

DEMA Expo Day 3

DEMA Expo Day 3

Sorry gang, for now you’re going to have to just watch the videos. I’ll provide transcriptions/bullet points when I’m back on a full keyboard. DEMA Expo Day 3 Introduction [youtube]http://www.youtube.com/watch?v=7AVocFKX0po[/youtube] DEMA Expo Day 3 Summary [youtube]http://www.youtube.com/watch?v=Px_lki7NrZ8[/youtube]

Notes from DEMA Expo Day 2

Notes from DEMA Expo Day 2

Let me apologize in advance: I’m beat. I walked the floor at least five or six times today, did several interviews and attended a few seminars. So for today, I’m going to share several of the videos I recorded using Qik on my iPhone. 3G (both AT&T and Sprint) seem to be rather slow in…

Vendors: How to Have a Successful Trade Show Experience

(Sorry, I’m having some laptop difficulties, so I am doing video with distribution and blogging from my iPhone for the time being) The gist for those who don’t want to watch the video: Understand that green badges are press badges. People with press badges could potentially generate a much greater reach for your marketing efforts…

DEMA Expo 2009 Special Report

I will be arriving in Orlando, Florida later today and attending the 2009 DEMA Expo through Saturday. I will be attending several of the marketing seminars to see where others in the SCUBA diving industry think we need to go and how to get there. I will be interviewing everyone I can, trying to share…

Has Grassroots Marketing Returned for SCUBA?

Hulu, the popular online TV and movie watching site, recently brought Sea Hunt back to life with 28 episodes from the first season. Sea Hunt originally aired for 4 whole seasons, so there is more adventure to be had. For many people, this was one of their inspirations to get into the sport of SCUBA diving. More recently, Seaquest…

Twitter List of SCUBA Professionals

Twitter just launched their new lists feature, so I went ahead and created a list of SCUBA professionals (DM’s, Instructors, Dive Centers, Resorts, Boats, Videographers, etc) who are on Twitter.  If you’re not on the list, hit me up and let me know. If you see someone on the list that is a bot or…

Market Your SCUBA Store Like Dracula

Dracula could make one hell of a dive store owner. Vampires are immortal, mysterious and quickly bend people to their ways. Since you can’t smell garlic underwater, the only real danger to Dracula would be a wooden spear through the heart. Without becoming one of the undead, let me highlight some of the vampire secrets…