Measuring Social Media Marketing Success
When marketing your SCUBA business online, Twitter followers, Facebook fans, email subscribers and blog comments mean nothing if you’re not converting any of it into business.
A Focus on Search Engine Optimization Pays Off in West Texas
Marketing your Independent SCUBA Instructor business doesn’t have to cost a lot of money. David Greenhaw shows how he’s been able to do it using free tools.
Delivering a One-Two Punch to Social Media Naysayers
Many SCUBA businesses have discovered marketing themselves on Facebook, but are reluctant to try Twitter. You may want to reconsider after seeing this.
Facebook Fans are Great for your SCUBA Business
Your SCUBA business can create a loyal customer base using free, easy to use Facebook Pages. People become Fans because they want to buy from and promote you.
Social Networking for SCUBA is a Fad
SCUBA marketing using Facebook just became more important as Facebook recently overtook Google for most trafficked site.
Opening this months contest to everyone
Originally, this months contest just went out to email subscribers. I’ve had a few people tell me my emails have been blocked by their corporate spam filters, so I’m opening this up to everyone. If you are interested in winning some cool stuff, be sure to check out the contest. You have until the end…
Friday Fun Dive: Your Moment of Zen
We all need to let loose every once in a while and Steven Colbert shows off his tap dancing moves in full snorkel gear.
SCUBA Email Marketing: Get Your Message Out
So far, we’ve looked at why we should be using email marketing, how to collect addresses and generating content, now we need to look at how to get your message out to your SCUBA customers.
Friday Fun Dive
Go on a Friday Fun Dive! This week, we look at the now-online searchable archives of Popular Science.
SCUBA Email Marketing: Generating Content
Email marketing is incredibly powerful and, now that you know how to collect email addresses, it’s time to generate some content. Generating content for your newsletter should be the easiest part of this process.