I have to thank my good friend Eric Thornton for sharing this fun site with me. I was still sleeping and wouldn’t see Godin’s post for several more hours 🙂
Cross Promotion
Something I’ve been wishing for (and asked Tom Ingram about) is more cross promotion outside our industry. Looking back at these vintage SCUBA ads, we can see some strange cross-promotions involving SCUBA. Vintage SCUBA can also help us realize that we have come a long way, but at the same time, not much has changed. Here are a few vintage SCUBA ads I like.
Random Associations
Big Names
Cars
This category seems so obvious to me, I would like to see SCUBA equipment in car ads far more often!
So far, we’ve looked at why we should be using email marketing, how to collect addresses and generating content, now we need to look at how to get your message out to your SCUBA customers.
I’m just kidding, SCUBA diving doesn’t suck. Of all the various activities I’ve tried (skiing, snowboarding, bungee jumping, zip lining, sailing and too many more to mention), I will always come back to SCUBA. I’ve never had a bad dive. I believe something can be learned from every dive we make, it’s our responsibility to…
Originally, this months contest just went out to email subscribers. I’ve had a few people tell me my emails have been blocked by their corporate spam filters, so I’m opening this up to everyone. If you are interested in winning some cool stuff, be sure to check out the contest. You have until the end…
I’m trying something new here. Each week, I’ll share a few links to sites/articles I found interesting. Not necessarily enough to write about in a way that relates to our industry, but still worth sharing. Marketing Since you know I like my email newsletters, here’s 4 Reasons to Build an Email List Even in 2011….
Content marketing is getting more difficult and expensive, so it’s time to get your strategy in place. Learn (again) about the importance of content for your online marketing efforts.
Word of mouth advertising is an excellent business builder, especially for a local business such as a SCUBA dive center, resort or independent instructor. However, if you could plant a seed for a money tree, why wouldn’t you? Your web site can be that money tree. The costs to deploy can be incredibly low, the…