In case you hadn’t noticed, SCUBA Marketing is social! Take a look over at the right side of the page near the top and you should see the icons shown above. You now have a variety of ways to stay connected with the latest updates.
Clicking on the email icon will allow you to subscribe to a weekly email update of all of the posts from the previous week about SCUBA Marketing. Emails will arrive early Monday morning, so you can start your week off fresh. Like usual, your email address will never be sold, shared or rented.
Clicking on the Facebook icon will take you directly to the Facebook Page for SCUBA Marketing. Here you can join (or start) a discussion, see a variety of topics related to SCUBA Marketing on Facebook or just connect with other scuba instructors and other dive professionals looking to improve their SCUBA Marketing.
Clicking the Twitter icon will open a new window allowing you to see the more frequently updated stream of updates talking about all things SCUBA Marketing related. I’ll also be sharing tips and resources for maximizing Twitter as a effective marketing tool.
Finally, clicking on the RSS icon will allow you to subscribe to an RSS feed of the site. If you are unfamiliar with RSS, fear not, I’ll be explaining what it is, why it’s important and how you can use it very soon.
There’s also room for one more, I’m debating what I’ll add, but if you have a request please let me know in the comments.
I hope we can all admit that marketing to existing SCUBA diving individuals is low hanging fruit. SCUBA diving stores and independent SCUBA instructors are constanty working to find non-divers, but why aren’t the manufacturers doing anything? Where Has Cross Promotion Gone? I remember years ago being told one of the benefits of DEMA and…
Word of mouth advertising is an excellent business builder, especially for a local business such as a SCUBA dive center, resort or independent instructor. However, if you could plant a seed for a money tree, why wouldn’t you? Your web site can be that money tree. The costs to deploy can be incredibly low, the…
For those of you who were fortunate enough to attend the 2009 DEMA Expo in Orlando, I hope you can agree to some degree that it was simply amazing. From the weather to the seminars and conversations, if you didn’t learn somethingyou were sleep walking. DEMA Expo 2009 Continuing Coverage I started writing my comprehensive coverage…
I’m trying something new here. Each week, I’ll share a few links to sites/articles I found interesting. Not necessarily enough to write about in a way that relates to our industry, but still worth sharing. Marketing Since you know I like my email newsletters, here’s 4 Reasons to Build an Email List Even in 2011….
New SCUBA divers are bad SCUBA divers, so we don’t want ’em. A typical catch-22, but one I hear on popular SCUBA forums and being discussed on the DEMA floor, especially in regards to PADI’s alleged “loose standards”. “I Teach Above Standards” I hear this all the time. I’ve even heard it, then observed below-standards…