Reminder Call

This is just a reminder of the few ongoing things that you can take part in.

DEMA Show 2009

If you’re going to DEMA Show 2009 and want to chat, please let me know.

SCUBA Blogs

If you have no idea what RSS is or don’t have a complete list of SCUBA Blogs to read, download the SCUBA Blogs OPML file to get started.

Build a Better Web Site

If you want to learn how to build your own SEO-friendly SCUBA diving web site, sign up for the specialized email list that will walk you through the whole process.

Add Your SCUBA Blog

If you have a SCUBA blog, please share it! I will update the main OPML file for every 5 sites that join the list, so add your friend while you’re at it!

Let Me Serve You

I want to give you the SCUBA marketing information that interests you most! Submit your thoughts on this brief SCUBA marketing poll to tell me where to go.

Thanks!

Quick Update

I know I’ve fallen off on the series, but wanted to let everyone know it’s still coming. The day job, an incredibly short summer and family have all been demanding more time lately and they all come first 🙂 We’re training some new people to help out with content, your questions and a lot of…

Don't Call it a Comeback

It’s been a great mini-vacation, but I hope you’re ready for the onslaught of SCUBA marketing information I’m about to blast at you!

SCUBA Email Marketing: Get Your Message Out

So far, we’ve looked at why we should be using email marketing, how to collect addresses and generating content, now we need to look at how to get your message out to your SCUBA customers.

Reviewing the Traffic Funnel

To fully optimize your use of social media, you have to look at it as a funnel. The large, open end of the funnel is your social media presence. It is your job to drive traffic from all of those sources into the small end of the funnel. That small end of the funnel can be a class, a product or a group of products. The bigger the large end of the funnel, the more traffic you can drive your way. In other words, the more social media accounts you have, the larger your funnel.

What's Social Media Worth to You?

It seems like it must be a New Year’s resolution for people in the SCUBA diving industry to finally get in the game with social media, especially Facebook and Twitter.

I’ve had quite a few people inquire as to hiring me to manage social media for their dive center and the honest truth right now is I’m a little too busy to take anything like that on.

Friday Fun Dive: Underwater Base Jump

An incredible video of a freediver “BASE Jumping” into a blue hole. Although the video is an artistic work of fiction, it’s incredible to watch.