Sorry gang, for now you’re going to have to just watch the videos. I’ll provide transcriptions/bullet points when I’m back on a full keyboard.
[youtube]http://www.youtube.com/watch?v=7AVocFKX0po[/youtube]
[youtube]http://www.youtube.com/watch?v=Px_lki7NrZ8[/youtube]
This is just a minor thing, but SCUBA Marketing has been listed on Alltop. Alltop brings together the best content for specific topics so you can see what’s going on all in one place. So we are now nestled in there with some other excellent SCUBA blogs, getting the good word about SCUBA out there….
Despite the obvious differences in businesses, it is valuable to look at leaders from other industries to gain some additional marketing insights. Apple is one of many companies that has built an almost fanatical customer base that your SCUBA business should be more than happy to emulate.
I had a surprisingly large number of people contact me after yesterdays article regarding digital underwater photography. The most common issue was that people didn’t understand the emphasis on photography in the pool. “Pools are boring” and “I don’t have my own pool that I can make exciting” were two recurring themes. Make Pool Photography…
To finish off the year, it’s time to look towards next year to set some concrete goals. New SCUBA Marketing Post at least once per week. I fell behind this year due both to work and personal issues, but this year I’m fully in the swing of the day job and the personal stuff should…
Your SCUBA business needs to be on Facebook, but which is most important (and what’s the difference) between Profiles, Groups and Pages?
The Gulf of Mexico has been hit hard by the BP oil spill. However, SCUBA diving remains safe, but we – as an industry – need to get the word out. The attempt by DEMA is a great start, but now it’s time for all of us to do what we can.