Delivering a One-Two Punch to Social Media Naysayers

I love thinking to myself, “Self, I wish someone would put out an easy to read graph/chart that proves your point.” In this case, my point was that Twitter is at least as important for marketing your SCUBA business as Facebook. Yesterday, we talked about how important Facebook Fans are, but check out this great chart:

Oh really? It looks like Twitter followers are more important when it comes to creating buyers and brand advocates than your Facebook Fans!

Is Your SCUBA Business Marketing on Twitter?

I’ll be the first to admit, if you live in a very rural area with no dive tourism, you can safely avoid Twitter for now. If your SCUBA business does not match that criteria, why are you not using every free/easy marketing tool at your disposal?

With Great Power Comes Great Responsibility

Be it a blog, Facebook or Twitter, you now wield unimaginable marketing power. You used to have to own a printing press and a radio station to do what you can now do for free. But please, use it for good.

Being a spammy member of any social network is like being a telemarketer for this new decade. Don’t ruin it for all of us and don’t make your SCUBA business look spammy. No one likes spam.

So What Do I Do?

Engage.

Talk to people. Ask questions. Share links (not just your own). See what people are talking about.

DO NOT repeatedly spam your message out (there are gray areas on this one I’ll discuss later). DO NOT exclusively talk about yourself. DO NOT pretend to be an expert.

You’re probably thinking, “Nick, by telling us what to do and what not to do, aren’t YOU proclaiming to be an expert?” There’s honestly no such thing, but I have been doing this a bit and have seen quite a few examples of what works and what doesn’t. These are all recommendations, not rules.

If your SCUBA business is on Twitter, let me know in the comments and I’ll be sure to follow you!

Photo via Severin Sadjina

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