Social Networking for SCUBA is a Fad
SCUBA marketing using Facebook just became more important as Facebook recently overtook Google for most trafficked site.
A Little Twitter Math
We all go through busy periods in our life, I happen to be right in the middle of one. As these events happen, we need to reduce distractions to be as effective as possible.
Why Twitter is the Most Annoying Networking Group in the World
Many people within the SCUBA industry are using tools like Twitter as marketing or broadcast mechanisms, not as networking tools. When all people do is broadcast, it diminishes the quality for those looking to network.
How you can perform better than the big names in SCUBA at Social Media Marketing in 3 easy steps
If you’re an independent SCUBA instructor, dive resort operator or dive center owner, you’ve probably said (or at least thought) that you can’t market as effectively as the big names (PADI, NAUI, Aqualung, SCUBAPro, etc) simply due to your size and marketing budget. “Size matters not.” – Yoda The beauty of online marketing in the…
Do SCUBA Gear Manufacturers Need to Connect with the End User?
At what point on the SCUBA food chain do people need to start connecting? As a SCUBA instructor, dive center or SCUBA certification agency, we encourage divers to find buddies to go diving with, but do we need even more connection, and if so, where? The Suunto Example Yesterday, I was discussing the beta version…
Twitter sucks worse than a new diver in a current
I used to stand up for Twitter (not that they need it) when people claimed it was stupid and just a bunch of noise. I think many of us can agree, regardless of our presence on Twitter or not, that the SCUBA industry hasn’t been one of the early adopters of Twitter. It seems like…
SCUBA Equipment Manufacturers: What Are YOU Doing to Reach Non-Divers?
I hope we can all admit that marketing to existing SCUBA diving individuals is low hanging fruit. SCUBA diving stores and independent SCUBA instructors are constanty working to find non-divers, but why aren’t the manufacturers doing anything? Where Has Cross Promotion Gone? I remember years ago being told one of the benefits of DEMA and…
Yeah, This Internet Thing is Big
I still get into chats with people who don’t think all this Internet technology stuff will “catch on”. This is a great video from The Economist that goes over some incredible stats regarding Internet usage that every business owner should really pay attention to. The idea that mobile Internet usage will be the majority method…
ROI of SMM
No, I didn’t just spill my alphabet soup on the keyboard. I’m talking about Return On Investment (ROI) of Social Media Marketing (SM). All SCUBA Marketing Must Be Quantifiable I agree completely. It’s my finance degree coming out. So go ahead and tell me how many customers your phone line has brought in. How many…
Do You Know What THEY Are Saying About You?
What happens when you Google your SCUBA diving business? Is it good, bad or nonexistent? You want to be found, but you don’t want the results to be negative. The best way to stay on top of yourself or select terms is by using Google Alerts. It’s very easy to setup, just go to Google…