Wednesday night I was boring my wife with my incoherent ramblings that Google was going to either destroy or take over Yelp. Thursday morning, it looks like Google is trying to buy Yelp. Why This is Important In case you’ve missed it, Google seems to like the concept of local search. This is perfect for…
This is just a quickie, I have something far more SCUBA marketing related in the works for later, but it’s a topic that is important to me. I grew up in a house where we switched to bottled water when our part of town was moved to a different water supply source. I drank bottled…
I always hating being told to smile when I answered the phone. I argued with my old sales manager and told him that was the dumbest thing I’d ever heard. I’m willing to admit it now, he was right. Do you smile when you answer the phone or when people walk through the door? Before…
This is an article as part of our DEMA Expo 2009 round-up. The good news is, most of the online tools you will need for marketing your SCUBA business online are free and easy to use. The bad news is you have to set them all up. Surprisingly, most of the people I spoke to…
This is a post just or technical purposes, please ignore. SEXS4MAJYZUC
Twitter just launched their new lists feature, so I went ahead and created a list of SCUBA professionals (DM’s, Instructors, Dive Centers, Resorts, Boats, Videographers, etc) who are on Twitter. If you’re not on the list, hit me up and let me know. If you see someone on the list that is a bot or…
To many of you, this may come across as a pointless question. However, in an admittedly unscientific poll by Google, only 8 percent of people could accurately explain what a web browser actually is. So Google has created a web site that explains what a browser is and how to optimize the one you’re using….
Recently, the PADI Instructor News blog mentioned managing your reputation on Yelp. Between the abundant user reviews in my location, an easy to use interface and their incredible iPhone application, I have been sold on Yelp for several years. If you haven’t been to Yelp, be sure to check it out (after you’re done reading…
October is National Breast Cancer Awareness Month. If you know someone who has battled breast cancer or not, the numbers are startling: one in eight women (and one in a thousand men) will be diagnosed with breast cancer and of those, 23% will not survive. I am proud to say that several incredible women I…
No offense to Ocean Reef (I’ve used their SCUBA gear in the past and been impressed and I’d love to try their SDVL), but I personally strongly dislike the concept of their new Underwater Cellular Phone. The concept is that, using one of their SCUBA diving full face masks and a surface-buoy tether system, you can…