8 Months Per Year of Customer Abandonment
If your favorite restaurant had random hours and spotty service 8 months of the year, would you keep going back? Why is it okay to do this to divers?
Digital Sharecropping is Still Bad
Stop wasting time generating content that could benefit your business by digital sharecropping on another platform. Learn what “digital sharecropping” is, why it’s a complete waste of time, and how to build a better strategy without it.
What's Your Marketing Budget?
If you’re considering outsourcing web design, search engine optimization, content creation, email marketing, or social media marketing, packages and pricing can be overwhelming. We create custom packages that fit into your marketing budget, but you need to understand what your budget is first.
Who Dropped The Ball?
Why is it so hard to find a Hunger Games: Catching Fire wetsuit on the internet? Why didn’t a single manufacturer get in on this publicity? Every DEMA 2020 Vision session goes over how we wish there was more pop culture exposure for diving, how was this simple tie-in missed?
Marketing Your Dive Business Online Is Getting Harder, Not Easier
For a dive business in a highly competitive niche, online marketing is becoming more difficult and time consuming with each passing week.
Dive Industry Inbound Marketing for 2013
Content marketing is getting more difficult and expensive, so it’s time to get your strategy in place. Learn (again) about the importance of content for your online marketing efforts.
Equipment Marketing Ideas from a Former Life
Combine media outreach, trade show strategy, sales incentives, and brand influencer programs to boost sales.
The Power of Distinctive Specialties
Distinctive specialties have the power to make better divers and bring in extra income for a dive center, but also to promote some negative connotations within the diving industry.
Plans for 2013
2013 is going to be a big year for me in the world of social media marketing in the diving and outdoor industries. Come learn my plans.
Happy Holidays!
Careful planning of your social media activities, including appropriate automation, will help your dive business survive the holiday season.