We’re going to start having some contests here on the site! I will ask you to somehow engage with me or the community surrounding New SCUBA Marketing and in return you get something. The Prize This time, I’m giving away a copy of Gary Vaynerchuk’s Crush It! It’s a quick, painless read, but discusses the…
Two of the most compelling features of the iPhone for me are the ease of use and expandability through “apps”. There are plenty of other great features that make it my favorite cell phone, but those are my two sticking points preventing me from moving to any other mobile platform. It looks like Mares has…
Regardless of your stance on their politics and mission, the Sea Shepherds are running their operation with the one thing many dive centers I’ve visited lack: passion. If you are a SCUBA instructor or dive shop owner who is holding on to your “business” just because you love to dive please stop. If you are…
In my effort to return to the starting point of Internet Marketing for your SCUBA business, a gift fell into my lap in the form of a prime example of why we need to include Internet marketing in our business plan. Over in the DiversOne Forum, there is a discussion regarding Oceanic getting into the…
Just when everyone was about to stop saying “Happy New Year”, I’m back to throw it in your face. As much as I would love to say it was great to be away, I never really went anywhere, I’ve simply spent less time on the computer for the last almost-week. I’ve already conquered one of…
I’m officially out of here until next year! Have a fun and safe New Years and I’ll see you all again next week. Photo via morberg
It’s no wonder PADI places such an emphasis on continuing education ratios for their Course Director Training Course: it is one of your best returns on investment while making your divers exceptionally strong. Loss Leaders In my experience, I saw myself and other new Open Water SCUBA Instructors come out of their Instructor Examination to…
If you’re an independent SCUBA instructor, dive resort operator or dive center owner, you’ve probably said (or at least thought) that you can’t market as effectively as the big names (PADI, NAUI, Aqualung, SCUBAPro, etc) simply due to your size and marketing budget. “Size matters not.” – Yoda The beauty of online marketing in the…
Our industry is old and getting older. That’s not a good thing. According to DEMA’s Annual Activity Report (PDF link, stats on p. 37), the average age of SCUBA divers in the US is 45 years old. Several people at the DEMA show explained that age actually goes up every year, showing that our industry…
It’s my birthday, so I’m taking the rest of the week off. Thanks everybody! Photo via Rob J Brooks