Would the last person out please turn off the lights?

I’m officially out of here until next year! Have a fun and safe New Years and I’ll see you all again next week.

Photo via morberg

SCUBA Marketing Review #1

For my first review on the site here, I have decided to indulge in one of my pet peeves. Today, I’ll be reviewing The DEMA Show’s Facebook presence. I love the DEMA Show, don’t get me wrong, I really wish I could attend this year. This is not intended as malice or ill-will, just an…

SCUBA Standards Changes: Get Over It

New SCUBA divers are bad SCUBA divers, so we don’t want ’em. A typical catch-22, but one I hear on popular SCUBA forums and being discussed on the DEMA floor, especially in regards to PADI’s alleged “loose standards”. “I Teach Above Standards” I hear this all the time. I’ve even heard it, then observed below-standards…

SCUBA Email Marketing: Collecting Email Addresses

Email marketing can be an incredibly powerful tool, but some people see it as spam (even if done correctly) or incredibly difficult to begin. As we saw last time, email marketing has an incredibly high return on investment and should not be avoided. Both independent SCUBA instructors and SCUBA stores should be actively collecting email…

The Definitive Online SCUBA Marketing Workflow

You are a PADI, SSI, SDI/TDI or NAUI independent instructor, work for a SCUBA certification agency or own your own SCUBA store, the basic work flow for marketing on todays internet will always start the same.* Step 1: Listen Like your SCUBA students listen to you during class, you need to listen to your market….

What do Apple, Amazon and Google have in common?

In my effort to return to the starting point of Internet Marketing for your SCUBA business, a gift fell into my lap in the form of a prime example of why we need to include Internet marketing in our business plan. Over in the DiversOne Forum, there is a discussion regarding Oceanic getting into the…

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