The World of Social Media 2011
Too bad this didn’t come out before DEMA otherwise we would all have seen it in Jason and PADI’s seminars 🙂
Too bad this didn’t come out before DEMA otherwise we would all have seen it in Jason and PADI’s seminars 🙂
Help customers through negative social media feedback or complaints using the Feel, Felt, Found framework. Understand what consumers are really trying to accomplish when they complain online and how to turn a negative into a positive.
Online SCUBA marketing is an effective tool, but make sure your SCUBA diving skills are up to speed first. An experienced, active SCUBA instructor is a prerequisite to marketing yourself online.
Twitter just launched their new lists feature, so I went ahead and created a list of SCUBA professionals (DM’s, Instructors, Dive Centers, Resorts, Boats, Videographers, etc) who are on Twitter. Â If you’re not on the list, hit me up and let me know. If you see someone on the list that is a bot or…
Last week, Apple announced their upcoming iPad and Des was first on the scene to discuss the implications of the iPad for the SCUBA professionals among us. Although I am seeing more and more potential uses for the iPad as the days go by, there are 4 reasons why I won’t be using one for…
When marketing your SCUBA business online, Twitter followers, Facebook fans, email subscribers and blog comments mean nothing if you’re not converting any of it into business.
It’s no wonder PADI places such an emphasis on continuing education ratios for their Course Director Training Course: it is one of your best returns on investment while making your divers exceptionally strong. Loss Leaders In my experience, I saw myself and other new Open Water SCUBA Instructors come out of their Instructor Examination to…