The World of Social Media 2011
Too bad this didn’t come out before DEMA otherwise we would all have seen it in Jason and PADI’s seminars 🙂
Too bad this didn’t come out before DEMA otherwise we would all have seen it in Jason and PADI’s seminars 🙂
The dive industry seems to have slowed our rate of descent from a dive retailer standpoint, read on for the latest statistics
Like the saying goes, “If you fail to plan, you plan to fail.” So how does your SCUBA marketing plan stand up? Don’t have one? Why am I not surprised. At least as a PADI Master Instructor, I know that there isn’t a point before the Course Director application where you have to create any…
I know I’ve fallen off on the series, but wanted to let everyone know it’s still coming. The day job, an incredibly short summer and family have all been demanding more time lately and they all come first 🙂 We’re training some new people to help out with content, your questions and a lot of…
It already feels like next Friday! Talk about nuts around the ol’ SCUBA Marketing HQ, people are really starting to get in gear with their online marketing for their SCUBA business and we’re responding to more emails, tweets and other messages than ever. Enough with the jibber jabber, here’s some links I found interesting and…
A few people have inquired as to my background and what makes me a qualified individual to discuss the evolution of SCUBA Marketing. The Internet Came First I was sneaking onto the Internet back in the days of BBS’s, Prodigy and Compuserve. I started coding HTML the same year it was ratified. I almost failed…
This is an article as part of our DEMA Expo 2009 round-up. At DEMA, underwater photography was one of the most popular topics. There were more camera-related booths than any other group. Plus, the SCUBA photography seminars were some of the most interactive I attended. Is Underwater Photography SCUBA’s Savior? Some people I spoke with would…