What's Social Media Worth to You?

Pile of gold coins
Want to turn lead into gold?

It seems like it must be a New Year’s resolution for people in the SCUBA diving industry to finally get in the game with social media, especially Facebook and Twitter. I’ve had quite a few people inquire as to hiring me to manage social media for their dive center and the honest truth right now is I’m a little too busy to take anything like that on. So busy I’ve actually been interviewing some people to help me out with things over here at New SCUBA Marketing. I’ll still be writing the content, but I’m looking to get someone to edit, help with images and engage on the social media front. I’m just curious, for those of you who believe in the importance of social media for your SCUBA business, what is it worth to you if you feel  you don’t have time to do it yourself? What would you pay for someone to do the following:

  • Monitor your business name on Twitter, blogs and forums and respond as needed
  • Share your content (blog if you have it, but classes, trips, etc) on your Twitter account and Facebook Page
  • Engage with your social media audience
    • 3+ Twitter updates per day, 5 days a week
    • 1+ Facebook Page post, 3 days per week
    • Respond to comments on Facebook and messages on Twitter within 24 hours
  • Organically grow your followers/fans through regular engagement

I have a good idea of what it’s worth to me, but I’m curious as to what professionals in the SCUBA industry think it’s worth. [polldaddy poll=4554470]

Photo via tao_zhyn

Similar Posts

Are You Collecting Your SCUBA Divers Email Addresses?

Are You Collecting Your SCUBA Divers Email Addresses?

Twitter, Facebook and Buzz may be the talk of the town, but if you aren’t connecting with your SCUBA customers via email marketing, you are missing one of the most lucrative opportunities available to your SCUBA business. We begin our investigation into the tools necessary to start an email newsletter for your SCUBA marketing.

The Facts About Bottled Water

This is just a quickie, I have something far more SCUBA marketing related in the works for later, but it’s a topic that is important to me. I grew up in a house where we switched to bottled water when our part of town was moved to a different water supply source. I drank bottled…

Facebook Like Hand

Facebook Basics for your SCUBA Business

While I consistently see more SCUBA businesses spread their brand onto Facebook, many are still misunderstanding one of the first and most basic fundamentals: the difference between a Page and a Profile. Understand how to identify each and learn which you should start with.

Dive Industry Inbound Marketing for 2013

Dive Industry Inbound Marketing for 2013

Content marketing is getting more difficult and expensive, so it’s time to get your strategy in place. Learn (again) about the importance of content for your online marketing efforts.