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Quick Tip: Read Your Content

Proofreading your SCUBA blog content doesn’t stop once you publish it. It’s vitally important to know it looks professional via every distribution tool you are using to promote your SCUBA business.

Friday Fun Dive: The Importance of Purpose

Understanding the true purpose of a SCUBA course is more than understanding certification requirements. Teach with a purpose and your students will benefit.

Introducing Clint & Jason

Jason Pecknold & Clint Seeley bring their dive industry marketing expertise to the New SCUBA Marketing team, come meet the new guys!

In homage to 7 minute abs of There’s Something About Mary fame (if you haven’t seen it, there’s a video clip at the bottom, NSFW at the very end), I’m taking the 15 Minute Marketing Idea from the PADI Instructor News site and sharing a couple more ideas regarding QR codes, specifically their usage with…

You Are Planning To Fail

Like the saying goes, “If you fail to plan, you plan to fail.” So how does your SCUBA marketing plan stand up? Don’t have one? Why am I not surprised. At least as a PADI Master Instructor, I know that there isn’t a point before the Course Director application where you have to create any…

If You’re a PADI SCUBA Instructor, Say Thanks

I saw earlier today that PADI announced the formal agreement between PADI and the Boy Scouts of America. If you are a PADI professional, it’s time to get to work on this beautifully captive market. To those of you who have already been working with Boy Scouts, you are the leaders! SCUBA Diving Most Proposed…

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