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Moon Diver Distinctive Specialty Course

With the announcement that NASA has found water in the form of ice on the Moon, I am patiently awaiting someone to write the first Moon Diver Distinctive Specialty Course. There are enough random specialty courses out there, why couldn’t a course that combines Dry Suit (to simulate a space suit), Night (even though I…

Mandatory online tools for your SCUBA business

This is an article as part of our DEMA Expo 2009 round-up. The good news is, most of the online tools you will need for marketing your SCUBA business online are free and easy to use. The bad news is you have to set them all up. Surprisingly, most of the people I spoke to…

Fans or Groupies?

Your SCUBA business needs to be on Facebook, but which is most important (and what’s the difference) between Profiles, Groups and Pages?

Reviewing the Traffic Funnel

To fully optimize your use of social media, you have to look at it as a funnel. The large, open end of the funnel is your social media presence. It is your job to drive traffic from all of those sources into the small end of the funnel. That small end of the funnel can be a class, a product or a group of products. The bigger the large end of the funnel, the more traffic you can drive your way. In other words, the more social media accounts you have, the larger your funnel.

Google’s been busy (and I’m psychic)

Wednesday night I was boring my wife with my incoherent ramblings that Google was going to either destroy or take over Yelp. Thursday morning, it looks like Google is trying to buy Yelp. Why This is Important In case you’ve missed it, Google seems to like the concept of local search. This is perfect for…