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Mares Icon HD

Mares Icon HD the iPhone of Dive Computers?

Two of the most compelling features of the iPhone for me are the ease of use and expandability through “apps”. There are plenty of other great features that make it my favorite cell phone, but those are my two sticking points preventing me from moving to any other mobile platform. It looks like Mares has…

What I Do: Data Analysis

What I Do: Data Analysis

Is Facebook, Twitter, Search Engine Optimization or something else more important for your dive center? Learn some data analysis to find the answers and focus your efforts.

DEMA Expo Day 3

DEMA Expo Day 3

Sorry gang, for now you’re going to have to just watch the videos. I’ll provide transcriptions/bullet points when I’m back on a full keyboard. DEMA Expo Day 3 Introduction [youtube]http://www.youtube.com/watch?v=7AVocFKX0po[/youtube] DEMA Expo Day 3 Summary [youtube]http://www.youtube.com/watch?v=Px_lki7NrZ8[/youtube]

Market Your SCUBA Store Like Dracula

Dracula could make one hell of a dive store owner. Vampires are immortal, mysterious and quickly bend people to their ways. Since you can’t smell garlic underwater, the only real danger to Dracula would be a wooden spear through the heart. Without becoming one of the undead, let me highlight some of the vampire secrets…

Yeah, This Internet Thing is Big

Yeah, This Internet Thing is Big

I still get into chats with people who don’t think all this Internet technology stuff will “catch on”. This is a great video from The Economist that goes over some incredible stats regarding Internet usage that every business owner should really pay attention to. The idea that mobile Internet usage will be the majority method…

Market your SCUBA classes like an iPhone 4

Despite the obvious differences in businesses, it is valuable to look at leaders from other industries to gain some additional marketing insights. Apple is one of many companies that has built an almost fanatical customer base that your SCUBA business should be more than happy to emulate.