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The trend from organizations like PADI & DEMA is to tell their members not to invest in their most important marketing channel: your website. Is this a responsible lesson? If you think your site should be free, is there a chance your customers may think your courses should be free?
In what I consider to be a last minute decision, I will be attending this year’s DEMA conference in Orlando, Florida. I was approved for a media pass, so I’ll be covering the event here on New SCUBA Marketing. Let’s Make This Fun I plan on attending all of the various SCUBA marketing seminars, plus…
An incredible video of a freediver “BASE Jumping” into a blue hole. Although the video is an artistic work of fiction, it’s incredible to watch.
It’s time for my take on the overused yearly retrospective. Like many people, it has been a stressful year. However, I think it is important for all of us to look at where we have come from so we can better set up our goals for the future. For 2009 a few particular moments stick…
In order to email someone, one of the key components you must have is their email address. There are a variety of ways to obtain email addresses, some right, some very wrong, so I’ll go over how to build your email list. I consider this one of the first steps before starting any design or…
Hey there gang, been a little quiet around these parts while I’m working on some exciting new projects! I’ll be back full swing – including a couple of guest posts – next week. For now, I just wanted to share my latest article over in X-Ray Mag. Click here to get the full resolution hi-res…