Last night, Google announced their Ocean Showcase, an extra layer for their free Google Earth product. The Ocean Showcase features a National Geographic tour, Monterey Bay Aquarium Research Institute’s US West Coast discoveries, Eco-Nova’s Shipwreck Central, dive sites from WannaDive and 3D models of wrecks in the Great Lakes from NOAA.
I had a great opportunity fall into my lap a couple of days ago. A local, avid diver contacted me to let me know that he would be travelling to Ft. Myers, Florida this weekend for work, but would be free either Friday afternoon or Monday evening. He was interested in going into a dive…
Regardless of your stance on their politics and mission, the Sea Shepherds are running their operation with the one thing many dive centers I’ve visited lack: passion. If you are a SCUBA instructor or dive shop owner who is holding on to your “business” just because you love to dive please stop. If you are…
In my effort to return to the starting point of Internet Marketing for your SCUBA business, a gift fell into my lap in the form of a prime example of why we need to include Internet marketing in our business plan. Over in the DiversOne Forum, there is a discussion regarding Oceanic getting into the…
In case you weren’t aware, I love internet marketing. It’s inexpensive, relatively easy and allows you to reach a almost limitless amount SCUBA diving customers. Like knowing to take off your snorkel on a manta night dive, you must be aware of your surroundings to be most effective with your SCUBA marketing. I was recently…
With the announcement that NASA has found water in the form of ice on the Moon, I am patiently awaiting someone to write the first Moon Diver Distinctive Specialty Course. There are enough random specialty courses out there, why couldn’t a course that combines Dry Suit (to simulate a space suit), Night (even though I…
Let me apologize in advance: I’m beat. I walked the floor at least five or six times today, did several interviews and attended a few seminars. So for today, I’m going to share several of the videos I recorded using Qik on my iPhone. 3G (both AT&T and Sprint) seem to be rather slow in…
Dracula could make one hell of a dive store owner. Vampires are immortal, mysterious and quickly bend people to their ways. Since you can’t smell garlic underwater, the only real danger to Dracula would be a wooden spear through the heart. Without becoming one of the undead, let me highlight some of the vampire secrets…
With airline baggage restrictions, are your SCUBA divers slowing their SCUBA equipment purchases in favor of just renting SCUBA gear at their destination? Are only your die-hard SCUBA divers buying more and more gear? SCUBA Equipment IS Local Your dive center is where your SCUBA diver comes to look and touch the gear they are…
Do you run a SCUBA diving center, resort or large instructional program? Are you actively recruiting independent instructors? If not, you’re missing the boat. The SCUBA industry frequently appears to have a closed door policy. Many dive centers I have visited appear to only work with SCUBA instructors that have “grown up” through their program….