Why is it so hard to find a Hunger Games: Catching Fire wetsuit on the internet? Why didn’t a single manufacturer get in on this publicity? Every DEMA 2020 Vision session goes over how we wish there was more pop culture exposure for diving, how was this simple tie-in missed?
The trend from organizations like PADI & DEMA is to tell their members not to invest in their most important marketing channel: your website. Is this a responsible lesson? If you think your site should be free, is there a chance your customers may think your courses should be free?
It’s better to know about problems quickly and have a strategy in place to deal with them than it is to be caught flat footed and scrambling for solutions.
For a dive business in a highly competitive niche, online marketing is becoming more difficult and time consuming with each passing week.
Getting #pressgram setup on #WordPress via #scuba #marketing
Sites that rank on page one for search results take home 91.5% of all traffic. Over many keywords, this can be thousands of dollars gained (or lost). Where do you rank in the search engine results for your high-value keywords?
What you can expect for the rest of 2013 on New SCUBA Marketing, plus how to get help with your SCUBA marketing.
Content marketing is getting more difficult and expensive, so it’s time to get your strategy in place. Learn (again) about the importance of content for your online marketing efforts.
Page speed for your SCUBA web site is incredibly important both for users and search engines. Learn more & get a free audit of your site.
Combine media outreach, trade show strategy, sales incentives, and brand influencer programs to boost sales.