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Facebook Fans are Great for your SCUBA Business
Your SCUBA business can create a loyal customer base using free, easy to use Facebook Pages. People become Fans because they want to buy from and promote you.
Learn from PADI and DEMA
Even some of the biggest names in the SCUBA Industry, companies and organizations you may imagine have people on payroll to conduct their online marketing are failing. NOTE: This is intended to give you hope through examples, not to make anyone appear to be inadequate at what they do. The online marketing arena is constantly…
Introduction to Email Marketing for SCUBA
It came as a bit of a surprise to me, but the results of the recent survey had email marketing as the number one most requested topic by a decent margin. I was surprised not because I don’t think it’s insanely valuable (it wouldn’t have been on the list if I didn’t), but because most…
You Are Planning To Fail
Like the saying goes, “If you fail to plan, you plan to fail.” So how does your SCUBA marketing plan stand up? Don’t have one? Why am I not surprised. At least as a PADI Master Instructor, I know that there isn’t a point before the Course Director application where you have to create any…
DEMA Expo Day 3
Sorry gang, for now you’re going to have to just watch the videos. I’ll provide transcriptions/bullet points when I’m back on a full keyboard. DEMA Expo Day 3 Introduction [youtube]http://www.youtube.com/watch?v=7AVocFKX0po[/youtube] DEMA Expo Day 3 Summary [youtube]http://www.youtube.com/watch?v=Px_lki7NrZ8[/youtube]