The World of Social Media 2011
Too bad this didn’t come out before DEMA otherwise we would all have seen it in Jason and PADI’s seminars 🙂
Too bad this didn’t come out before DEMA otherwise we would all have seen it in Jason and PADI’s seminars 🙂
Over the years, I have helped many small business owners establish their brand. Branding isn’t just about logo creation, it is creating awareness of a brand. The best part is branding can be done very inexpensively At the DEMA Show in Orlando, PADI and DEMA both represented excellent examples of effective branding. Blatant SCUBA Branding…
Suunto is heavily promoting their new beta site they expect to launch in early 2010. The tactic of launching a “beta” site available to anyone is typically done for two purposes: Build hype by allowing visitors to see the hot new thing that’s “coming soon” Builds the ability to say “sorry, it’s still in beta”…
To begin my year-end recap, I wanted to share the top 10 SCUBA Marketing articles of 2010: Mares Icon HD the iPhone of Dive Computers? Vintage SCUBA Advertisements PADI Member Forum 2010 Review 4 Reasons the iPad Isn’t Ideal for SCUBA Instruction SCUBA Email Marketing: Collecting Email Addresses Your Next Student Will Become a SCUBA…
Dive center sales numbers down November 2011 compared to November 2010, but year to date sales are in the black.
Online SCUBA marketing is an effective tool, but make sure your SCUBA diving skills are up to speed first. An experienced, active SCUBA instructor is a prerequisite to marketing yourself online.
I know Thanksgiving is a US holiday, but since I’m in the US, I’m celebrating it. Regardless of where you live, I encourage you to take the next few days away from your computers and enjoy life. Go SCUBA diving or just watch a movie, just get off your computer for a minute. I’m thankful…